Floral Update: 2025 Floral Wins and Looking Ahead

December 12, 2025

Dear Floral Community,

As we close out another extraordinary year, I want to take a moment to reflect on everything we’ve accomplished together, and to share how IFPA continues to champion, support, and elevate the floral industry every single day.

Your passion, creativity, and commitment to spreading the Joy of Fresh inspire everything we do. This year, that joy reached farther, touched more people, and made a bigger impact than ever before.

Our Floral Wins This Year

White House Joy of Fresh Activation
This year, we brought flowers to one of the most recognized homes in the world — the White House. Together, we shared more than 100,000 stems with families to celebrate the Joy of Fresh at the Easter Egg Roll. We also distributed mums for Halloween, connecting floral with a beloved fall tradition while delighting visitors.

A Standout Year at the Global Produce & Floral Show
Floral shined in Anaheim with a signature entrance, vibrant aisle presence, and inspiring design moments. This year looked different, but we saw growing retail engagement, strong exhibitor participation, and, staying true to our values, gave back by donating 30,000 pounds of flowers to local organizations after the show.

Stronger Communications with the Floral Community
Our refreshed floral newsletter and content allowed us to deliver more insights, member stories, holiday spotlights, and trend updates directly to you. If there’s more you want to see next year, please let us know!

Floral Visibility Across IFPA
Floral was featured prominently throughout the year—in advocacy conversations, consumer storytelling, sustainability work, and cross-industry programming. This included prominent placements in the State of the Industry at the Global Show. In 2026 we saw additional floral career ambassadors guiding the next generation of leaders, engagement in our technology offerings, as well as floral members leveraging our career development opportunities. Your expertise helps shape the broader narrative of fresh.

Advancing Floral Research & Insights
We continued work on next-generation floral insights, elevating consumer behavior, demand trends, and inflation impacts. This year, we also began integrating floral perspectives into IFPA’s Global Intelligence Engine, ensuring that the data and analytics shaping the future of fresh include the unique needs and opportunities of the floral community. Together, these tools help our industry make smarter, more informed decisions.

What IFPA Does for Floral — Every Day

As we celebrate this year’s progress, I also want to reaffirm IFPA’s commitment to serving the floral community across our entire organization:

Advocacy That Protects Our Supply Chain
We represent floral in critical conversations on labor, import policy, and sustainability. IFPA directly lobbied the administration on your behalf on tariff barriers put in place this year. Your voice guides our policy efforts.

Insights That Drive Sales & Category Growth
From consumer trends to seasonal demand signals, we deliver data that help you plan, innovate, and thrive.

Retail & Buyer Engagement
IFPA creates meaningful opportunities to connect floral suppliers with buyers across the U.S. and globally.

Events That Inspire and Elevate the Category
Through floral activations, education, and breeder showcases, we spotlight the beauty, innovation, and business strength of floral.

Sustainability & Packaging Support
We provide tools and best practices to help your businesses reduce waste, navigate packaging changes, and operate more efficiently.

A Connected Floral Community
IFPA is a place where floral leaders collaborate, learn, and grow together. Your ideas shape our work and our future.

Looking Ahead

We are entering the new year with energy, momentum, and a renewed commitment to you. Thank you for sharing your passion, your expertise, and your trust. Together, we will continue to inspire consumers, strengthen our industry, and spread the Joy of Fresh—one beautiful stem at a time.

Warmest wishes for a wonderful holiday season and a happy new year,
Colleen

Floral Update: 2025 Floral Wins and Looking Ahead

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