Why should I participate in the AMP Program?

Participants can receive a $28,000 maximum payment per year, including up to $10,000 per year for direct cost reimbursement (materials, labor, etc.), a $5,000 flat rate for participation, and a $500 bonus per acre up to 26 acres. Growers also receive technical assistance, marketing tools, and access to certified pest control advisors.

What are the eligibility requirements for enrolling in the AMP Program?

California and Washington specialty crop producers can sign up. They must establish farm records with the USDA Farm Service Agency, commit to a trial period implementing new conservation practices, submit baseline data, and demonstrate they do not receive federal funding through NRCS for the same practice on the same ground.

How will my data be protected?

Identifiable, individual on-farm data will not be shared publicly. Data will only be shared with authorized program partners and will not be used for purposes beyond the program without explicit grower permission. Any publicly shared information will be anonymized.

Who is my main point of contact?

Measure to Improve serves as the centralized grower support team and primary point of contact throughout the program. You can contact them at AMP@MeasuretoImprovellc.com.

USDA AMP
Grant Program

Helping specialty crop growers adopt sustainable practices, reduce risk, and reach new markets

Strawberry plantation on a sunny day with a bright blue sky.

Advancing Markets for Producers (AMP)
USDA Grant Program

The objective of this USDA grant program is to advance and expand market access for U.S. specialty crops produced using sustainable and regenerative agriculture practices through strategic marketing and value chain development.

1. Empower Producers

Trial and adopt conservation practices
through targeted incentives and
tailored technical assistance.

2. Measure Impact

Equip growers with tools to document practice adoption, environmental outcomes, and productivity metrics.

3. Advance Markets

Promote sustainable and regenerative-grown U.S. specialty crops through strategic marketing.

Download the 2026 AMP Fact Sheet

Our Partners

Who is Eligible to Participate?

IFPA is looking to recruit growers of specialty crops that would be most amenable to sustainable and regenerative practices in either California or Washington State.

Examples of eligible specialty crops:

Annuals: Strawberries, tomatoes, carrots, onions, broccoli, kale, specialty greens, sweet potatoes
Perennials (Short-Lived): Blueberries, cane berries
Perennials (Long-Lived): Vineyards, Orchards

Why you should participate

Cash incentive for participation: $28,000 maximum payment per year
Partial offset of direct costs involved in implementation of regenerative practices
Technical Assistance with the development of personalized plans for the implementation of sustainable and regenerative practices
Access to a certified pest control advisor and sustainability consultants
One-on-one assistance with practice planning and data tracking
One-to-many communications such as guides, webinars, and FAQs
In-field support through site visits and hands-on field days
Coordination with local advisors, including CCAs, PCAs, and conservation specialists
Marketing and communication tools
Subscription to a software data platform
Data collected on your site is benchmarked against aggregated data

Practices available for growers to trial

The following eight Conservation Practice Standards have been selected as the most relevant conservation practices to specialty crop production:

Nutrient Management
Residue and Tillage Management No-Till
Residue and Tillage Management Reduced Till
Short Season Cover Crops
Conservation Crop Rotation
Irrigation Water Management
Soil Carbon Amendment 8. Mulching

View Practice Descriptions

Please note: This program is different from the recently announced USDA NRCS Regenerative Pilot Program. Growers can go directly to USDA offices to learn more about that program. https://www.nrcs.usda.gov/programs-initiatives/regenerative-pilot-program

This material is based upon work supported by the U.S. Department of Agriculture, under agreement number NR233A750004G078. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the views of the U.S. Department of Agriculture. In addition, any reference to specific brands or types of products or services does not constitute or imply an endorsement by the U.S. Department of Agriculture for those products or services. USDA is an equal opportunity provider, employer, and lender.

Grower FAQ's

For the full grower FAQ list, see 2026 AMP_FAQ.pdf.

$28,000 maximum payment per year
$10,000 maximum per year reimbursement for the direct cost of implementing
conservation practices (materials, labor, testing, equipment, rentals, etc.).
Growers receive 90% reimbursement while remaining 10% of direct costs will be
treated as a cost share.
$5,000 flat rate for participation and meeting benchmarks including:
Completion of onboarding and eligibility paperwork
Baseline data submission
Documented implementation progress
Engagement with reporting requirements
$500 bonus per acre up to 26 acres not to exceed $13,000 per operation

In addition to financial support, growers will receive:
Marketing and communication tools
Technical assistance
One-on-one assistance with practice planning and data tracking
One-to-many communications such as guides, webinars, and FAQs
In-field support through site visits and hands-on field days
Coordination with local advisors, including CCAs, PCAs, and conservation Specialists

California and Washington specialty crop producers can sign up through IFPA Website
Establish farm records with USDA Farm Service Agency and complete all required forms:
Farm Records
Maps
CCC-901/902
AD-1026
AD-2047
156-EZ Subsidiary Print
CPA-52
Commit to a trial period implementing conservation practices.
Submit baseline data, allow access to sites for data collection, and be willing to document and enter data points for reporting purposes.
Data will remain anonymous and aggregated without personal identifiable information.
Document implementation progress and engagement with reporting requirements.
Demonstrate that the entity doesn’t receive federal funding, through NRCS conservation programs, for the same practice on the same ground.

Additional information growers will be asked to share includes, but is not limited to:
The type and timing of conservation practices implemented
Acreage committed to each practice
Crop type and rotation
Fertilizer and water management
Tillage or reduced disturbance techniques
Visual field documentation and grower feedback

Your data will be used solely for the purposes of this program, including:
Delivering individualized technical assistance resources.
Meeting program reporting requirements.
Developing customized marketing materials.
For additional details, please review the Data Privacy Policy and the Reporting Requirements Spreadsheet.

Identifiable, individual on-farm data will not be shared publicly.
Data will only be shared with authorized program partners.
Data will not be used for purposes beyond the program without explicit grower permission.
Any publicly shared information will be anonymized.

This is a multi-year program
Participation is structured annually

Measure to Improve serves as the centralized grower support team and primary point of contact throughout the program.
For any AMP related inquiries, please contact AMP@MeasuretoImprovellc.com

Questions?

Sophie Marques

Science and Technology Coordinator

+1(302)607-2142 Email Sophie Marques

Measure to Improve

Email Measure to Improve

USDA AMPGrant Program

Advancing Markets for Producers (AMP) USDA Grant Program