Global Floral Industry Brand Perception

Brand perception is crucial in developing relationships with customers and winning their loyalty.

Why brand perception in floral matters

Consumers always consider their emotional connection when choosing between items that fulfil a similar purpose whether it be hunger in the produce category or indulgence in the floral category.

The Big Picture

Understanding the personality and attributes of the floral industry helps us connect with consumers.

The bottom line

Leverage the floral industry personality and attributes to help shape your brand perception with consumers.

For more information about the floral industry’s brand and
how to use the research download the full report.

Personal Impression

Somewhat/Very Favorable

United States

Circle graph showing 57 percent full

Brazil

Circle graph showing 73 percent full

United Kingdom

Circle graph showing 56 percent full

Germany

Circle graph showing 38 percent full

China

Circle graph showing 79 percent full

Australia

Circle graph showing 54 percent full

Reputation

Somewhat/Very Favorable