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This report delves into critical topics that will influence consumer behavior and industry strategies in the coming years.</p> <h4>Topics Covered in The State of the Consumer 2025 Report:</h4> <ul> <li>Adapting to the Changing Climate</li> <li>Consumer Economics</li> <li>Health and Wellness Evolution</li> <li>Climate and the Consumer</li> <li>Consumer Health</li> <li>Consumer Psyche</li> <li>Consumer Behavior</li> </ul> <h4>Key Insights</h4> <p>Leveraging consumer behaviors resulting from changing attitudes will be critical in 2025 to increase the sales of fresh fruit, vegetables, and floral products. Mega trends such as health and wellness and changing demographics are giving tailwinds for our industries to increase the desirability of their products.</p> <a class="score-button secondary secondary secondary GTMBUTTON" target="_self" rel="" title="Download The State of the Consumer 2025 full report" href="/siteassets/files/consumer-trends/the-state-of-the-consumer-2025.pdf" > Download The State of the Consumer 2025 full report </a> </div> </div><div class=" w-4col"> <div class="score-content-spot rich-text " style="background-color: #434043;" data-epi-type="content"> <h3 class="colorWhite"> </h3> <h3 class="colorWhite">Mid-Year Update on Produce Industry Trends</h3> <p class="colorWhite large-body">Six months into 2025, the fresh produce industry is operating in a time of complexity and contrast. Economic uncertainty, shifting trade policies, rising labor costs, and evolving consumer expectations are reshaping the global produce landscape. Yet, despite these challenges, the industry’s resilience is clear—and opportunity abounds for those who adapt strategically.</p> <a class="score-button tertiary tertiary tertiary GTMBUTTON" target="_self" rel="" title="Download the mid-year report" href="/siteassets/files/consumer-trends/2025-produce-industry-trends---mid-year-update.pdf" > Download the mid-year report </a> </div> </div> </div> </div> </div> </section> <section class="resource-slider color-orange"> <div class="container"> <div class="w-full"> <div class="section-header"> <h2>Related Resources</h2> </div> <div class="content-area"> <div data-react-component="RelatedSlider" data-props='{"url":"https://www.freshproduce.com","pageId":"53870","genericCardTitle":null,"genericCardCta":null,"genericCardUrl":null}' class=''></div> </div> </div> </div> </section> <script type="application/ld+json" class="visually-hidden"> {"@context":"https://schema.org","@type":"Article","name":"The State of the Consumer 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14.1692 1.97076 14.2592 2.06075C14.3492 2.15073 14.3998 2.27273 14.3999 2.39999V3.35999H0.959996V2.39999C0.960146 2.27273 1.01076 2.15073 1.10075 2.06075C1.19073 1.97076 1.31274 1.92014 1.43999 1.91999V1.91999Z" fill="#FFFFFF" /><path d="M11.9109 14.3247C11.9321 14.3492 11.9532 14.3745 11.9743 14.3999H12.5066C12.4773 14.0807 12.4736 13.7597 12.4955 13.4399H10.8623C11.2545 13.6802 11.6081 13.9785 11.9109 14.3247V14.3247Z" fill="#FFFFFF" /></svg> <span>Events</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/events/webinars/" target="" class="">Webinars</a> </li> <li class="menu-list-item"> <a href="/events/awards/" target="" class="">Awards</a> </li> </ul> </div> </div> </div> </div><div class="w-3col "> <div class="footer-panel column"> <div class="content-area"> <div class="menu-list"> <div class="menu-list-title"> <a href="/membership/" target="" class=""> <svg width="22" height="24" viewBox="0 0 22 24" fill="none" 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22.7516H15.3551C15.0942 22.7518 14.8362 22.6984 14.5969 22.5946C14.3576 22.4909 14.1421 22.3391 13.9639 22.1486C13.7858 21.9582 13.6486 21.7331 13.5611 21.4874C13.4735 21.2417 13.4374 20.9807 13.455 20.7204L14.3919 6.70752H25.8471L26.784 20.7204C26.8027 20.9807 26.7671 21.242 26.6795 21.4877C26.5919 21.7335 26.4542 21.9584 26.2751 22.1481V22.1481ZM30.8761 15.5489C30.5975 16.0976 30.1313 16.528 29.5622 16.762C28.9931 16.9961 28.359 17.0181 27.775 16.8241L27.2036 8.27865C27.858 7.8977 28.6232 7.75276 29.3716 7.868C30.12 7.98324 30.8062 8.35168 31.3156 8.91184C32.461 10.1675 32.2397 13.5165 30.8761 15.5489Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11725"><rect width="33.2936" height="24" fill="white" /></clipPath></defs></svg> <span>Who We Are</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/who-we-are/history/" target="" class="">History</a> </li> <li class="menu-list-item"> <a href="/who-we-are/press-center/" target="" class="">Press 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