Produce Executive Program

Name: Produce Executive Program 2026 | IFPA Leadership Geelong
Start: 2026-05-17T04:00:00+00:00
End: 2026-05-22T04:00:00+00:00

Leadership program for managers and high performers across the Australian fresh produce industry. The program commences Sunday 17 May at 3:00 PM and concludes Friday 22 May at 1:00 PM.

17–22 May 2026
Waurn Ponds Estate, Geelong, Victoria
6 days | 8:30 AM – 5:00 PM

Produce Executive Program (IFPA)

Leadership program for managers and high performers across the Australian fresh produce industry.

The program commences Sunday 17 May at 3:00 PM and concludes Friday 22 May at 1:00 PM.

Program Details

Dates: 17–22 May 2026
Location: Waurn Ponds Estate, Geelong, Victoria
Duration: 6 days | 8:30 AM – 5:00 PM
Program Fee: $10,295 + GST

Early Bird Discount

$500 off individual registrations
10% off for 3 registrations
12.5% off for 4 registrations
15% off for 5 registrations

Discounts apply to the regular program fee of:

$9,295 + GST for IFPA Members
$10,295 + GST for Non-Members

Please note: the booking form displays the full fee. Eligible discounts will be applied and invoiced separately once your registration is received.

Program Overview

A leadership program for managers and high performers across the supply chain of the fruit, vegetable, flower, nut and nursery industries in Australia and New Zealand.

The International Fresh Produce Association (IFPA) Produce Executive Program is a fully residential, business-school-style executive program. It delivers a unique blend of skill development, industry insight and peer networking, led by world-class educators alongside senior industry leaders.

The program format includes interactive lectures, syndicate group work, case studies, group assignment workshops and facilitated industry discussion sessions.

Who Should Attend

Middle to senior managers from across the supply chain and all segments of the fruit, vegetable, flower, nut and nursery industries in Australia and New Zealand.

Places are limited to a maximum of 42 participants.

Key Benefits

Gain clarity on key market movements and emerging industry issues
Build a robust skill set for evolving markets
Expand your network with industry-leading peers across the supply chain
Reframe real-world challenges with innovative solutions
Enhance leadership capability and build high-performing teams
Learn best practice for creating stronger professional relationships
Develop techniques to improve personal resilience and wellbeing

Download Program Brochure (PDF)

Hort Innovation Scholarships

We are grateful for the support of Hort Innovation, which is offering:

Full Scholarships: 8 places covering the full registration fee (Open to vegetable levy-paying businesses).
Partial Scholarships: 12 places available to Australian horticulture supply chain members (35% subsidy, reducing the program fee to $6,171.75 + GST).

To apply, please contact: Bianca Cairns (R&D Manager, HIA) at Bianca.Cairns@horticulture.com.au

Applications for both full and partial scholarships close on Friday 13 February 2026.