Fresh Ambassador Network: Advocate for Produce & Floral Industry Policy

The fresh produce and floral industries power our economy — supporting 2.2 million jobs, contributing over $120 billion in labor income, and generating a staggering $339 billion in economic output across the United States.

But that impact doesn’t just happen — it’s protected and amplified by people like you.

The Fresh Ambassador Network is a national coalition of passionate leaders from every corner of the produce and floral supply chain. As a Fresh Ambassador, you're not just a member — you're a driving force behind the policies that shape our industry's future.

These high-level advocates leverage their knowledge, relationships, and influence to ensure the fresh produce and floral sectors are heard loud and clear — from Capitol Hill to local communities.

A Small Lift. A big impact

This is a coordinated, manageable commitment — and it’s designed to fit into your existing life and work. The lift is light:

A few phone calls to legislators or staff
One strategic trip to D.C. to engage directly with decision-makers
The rest? You stay active and connected right from home.

Trusted relationships are often the deciding factor when it comes to policy prioritization — and your personal voice can open doors that no form letter ever could. Your involvement could make the difference on issues that matter most to our industry.

Why It Matters

Fresh Ambassadors engage directly with policymakers, industry stakeholders, and the public to:

Champion IFPA’s public policy agenda
Elevate industry priorities at the regional and national level
Protect and advance the interests of every segment of the supply chain

Connected for Greater Impact

The network is organized into 8 strategic regions, ensuring every state, every voice, and every link in the supply chain is represented. Whether you're a grower in California, a distributor in Florida, or a floral expert in Ohio — your voice matters here.

Map of the United States divided into eight color-coded regions labeled Region 1 to Region 8.