The Foundation for Fresh Produce's vision is to grow a healthier world by changing the trajectory of human health. The produce industry has the potential to provide solutions for many of the world’s greatest health and economic challenges – especially those surrounding nutrition and hunger.
The Foundation focuses on improving the appeal of fruit and vegetables as an integral part of people’s diets, supporting the development of infrastructure and supply chain solutions that provide easier access, and establishing strategic alliances that enable children and families to form healthier eating habits.
To advance our goal of increasing consumption of fruits and vegetables, the Foundation for Fresh Produce partners with produce industry trailblazers as well as private and public health and policy leaders around the world. We believe fruits and vegetables are the answer to changing the trajectory of human health.
As the only 501c(3) working on behalf of the produce industry with assets like the Have A Plant® campaign and www.fruitsandveggies.org, we are dedicated to inspiring consumers to live happier, healthier lives by eating more fruits and vegetables every single day.
Fun Things We're Working On
Growing A Healthier World By Boosting Appeal for Fruits & Vegetables
We are committed to growing a healthier world by boosting the appeal for fruits and vegetables. Learn more about the work done in 2023 and how you can get involved!
Ignite Your Marketing Game at The Consumer Connection Conference
Every produce marketer has their eyes – and their marketing – focused on the consumer. One industry conference has that same focus – The Consumer Connection Conference, brought to you by the Foundation for Fresh Produce (FFP). Join us April 29 - May 1, 2024 in Phoenix, AZ
Fruitsandveggies.org is the Consumer’s One-Stop-Shop for All Things Fruits & Veggies!
Fruitsandveggies.org is the Foundation's consumer-facing website designed to inspire people to enjoy more fruits and vegetables every day. With recipes, expert articles, and a library of how to select, store, savor, and share all your favorite fruits and vegetables, direct consumers here for credible information and inspiration to increase consumption.
September is National Fruits & Veggies Month
September is National Fruits & Veggies Month, a time to elevate fruit and vegetable consumption to a national priority with one unified voice! Celebrate everyone’s favorite and most flavorful plants – fruits and veggies – and start planning your promotions today!
Race for a Healthier World 5K
The 5K Race For a Healthier World is ON again this year! Save the date for Friday, October 18th and check back soon for details. We look forward to running with you in Atlanta this fall!
The 2024 Foundation for Fresh Produce Board of Directors
At Large Members
Support Our Mission
Our mission is simple yet ambitious: Grow a Healthier World. Yet, we cannot do this alone. Donate today to support this important endeavor.