Whether it’s your first time attending the Washington Conference, or you’re looking for a refresher on engaging in Congressional meetings in person, our Produce Advocacy Bootcamp is designed for you! Learn effective strategies for sharing the produce industry’s voice with elected officials during two days of Congressional Meetings, as you gain an overview of our industry’s key issues and learn tips for making your message memorable.
KEY ELEMENTS OF BOOTCAMP:
- Insight into current critical policy issues to discuss how they directly affect the fresh produce industry
- Techniques for effective communication with Members of Congress
- Clear do’s and don’ts around advocacy
- Learn what role social media plays in your Congressional meetings
- Learn how to role-play Congressional Meetings
BENEFITS TO EMPLOYER:
- Effective professional development for staff
- Benefit from an employee more equipped to lead
- A strong, eager employee to shape the future success of your company with public policy
- Your staff will have the chance to build relationships and network with peers and high-profile leaders in the industry
- There is no additional charge to attend the Bootcamp
Welcome to Produce Advocacy Bootcamp!
Learn effective strategies for sharing the produce industry’s voice with elected officials during our two days of Congressional Meetings on Capitol Hill and back home.
Fuel Up: Grab a Water and Meet Your Peers | 1:15 PM
Network with fellow advocates and get ready for bootcamp beginning at 1:30 pm sharp.
Warm Up: Walk Through of Today’s Basic Training | 1:30 - 1:40 PM
Check out the tools in the Washington Conference advocacy toolbox to gain proven strategies for engaging congressional leaders on our industry’s top issues and your business. You will gain a clear understanding of what you can expect during three days in Washington DC and two days on Capitol Hill. Discover what influential Congressional committees have jurisdiction over your business.
Led By: Rebeckah Adcock, VP, U.S. Government Relations, International Fresh Produce Association
Weights: Strengthen Your Knowledge of the Key Issues Impacting the Industry | 1:40 - 2:15 PM
Lead by industry veterans, and DC expert staff, participate in a comprehensive discussion on the top policy asks, the issues and personal experiences from their time in Congressional meetings. Gain insights on topics such as food safety, labor, nutrition policy and supply chain. Tips for how you can personally share vital facts Members of Congress want to know about you and your company. You’ll leave with a clear understanding of our collective unified messaging that will enhance our industry’s effectiveness on the Hill during and following Tuesday and Wednesday’s visits.
Moderator: Rebeckah Adcock, VP, U.S. Government Relations
Mollie Van Lieu, Mollie Van Lieu, VP, Nutrition and Health
John Hollay, Director, Workforce/Labor
Adam Tarr, Legislative Counsel, Invariant
Mark Klompien, President/CEO, United Potato Growers of America (Salt Lake City, UT)
Jackie Caplan Wiggins, Vice President and CAO, Frieda's, Inc. (Los Alamitos, CA)
Tony Freytag, Executive Vice President, Crunch Pak (Cashmere, WA)
Cardio: Run Through How to Conduct Effective Meetings with Congress | 2:10 - 2:30 PM
Boost your confidence before heading to Capitol Hill with one of the most respected and eloquent experts in DC. Congressional visits can be fun, quirky and often take place in odd places. Dive into a “’typical day” for a Member of Congress, learn the basic elements of a Hill meeting and how to deliver your message in a meaningful and concise way, that will also leave an impression well beyond your 20-minute meeting!
Led By: Anne MacMillan, Legislative Counsel, Invariant
Stretching & Flexibility: Interactive Role-Playing Exercises | 2:30 - 3:00 PM
Staying nimble during your Congressional visits is key to success! Take what you’ve learned and put it into practice as you participate in small group role-playing with your industry peers, where you will finetune your position points. U.S. Government Relations Committee and Political Advisory Committee Members, will help facilitate discussion and share one-on-one their personal expertise.
Led By: Marissa Dake, Director of Communications & Public Affairs, DNO Produce
John Baillie, COO, Jack T. Baillie Co., Inc. (Salinas, CA)
Anthony DeAngelis, Director East Coast Sales and Operations, Christopher Ranch, LLC (Edison, NJ)
Melissa Motejunas, Strategic Accounts Sales Manager, Native Main Operations Inc (Westbrook, ME)
William (Bill) Nardelli Jr., Vice President, Nardelli Bros., Inc. (Cedarville, NJ)
Paul Newstead, Director of Business Development, Domex Superfresh Growers (Yakima, WA)
Colin O'Neil, Director of Public Policy and Social Impact, Bowery Farming (Takoma Park, MD)
Jonathan Reed, Global Sales Director, PearlSort, LLC (Temecula, CA)
Case Samuel, Chief Sales Officer, Sunrise Fresh Dried Fruit Co. of California (Linden, CA)
Will Steele, President & CEO, Frontera Produce LTD (Edinburg, TX)
Jon Wall, Vice President of Operations, North Bay Produce, Inc. (Traverse City, MI)
Cool Down: Advocacy 365 | 3:00 - 3:15 PM
Your work on Capitol Hill carries the weight of 365 days of impact. Learn various communication and engagement techniques to enhance the #PowerOfFresh message from home. These skills and tips will empower you and your team to continue to build on the critical relationships you’ll create during your Congressional meetings. Advocacy is a daily effort and just like our crops and produce deliveries, needs regular care and feeding. Keep your Members of Congress engaged throughout the year for maximum success.
Led By: John Toner, VP Political Affairs and Angela Tiwari, Director of Grassroots and Political Action