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target=""> IFPA Home </a> <a href="/events/the-mexico-conference/#hotelinfo" aria-label="Hotel" target="_self" rel="" class="nav-item-link" tabindex="0" > Hotel </a> <a href="/events/the-mexico-conference/schedule/" class="nav-item-link " target=""> Programa </a> <button data-id="search" class="nav-item-dropdown search-button" aria-expanded="false" aria-controls="search" aria-label="Open Toggle search input" type="button"> <span class="visually-hidden">Toggle Search</span> </button> <div id="search" class="megamenu-content" aria-hidden="true" aria-label="search" role="search"> <div data-react-component="HeaderSearch" data-props='{"placeholderText":"What are you looking for?","searchPageUrl":"/search","baseUrl":"https://www.freshproduce.com","staticRoots":[]}' class='subnav-container'></div> </div> <a href="/auth/login" class="score-button login-button"> Join / Sign In </a> </div> </div> </nav> </header> <main id="pageContent" class="page-wrapper" data-epi-type="content"> <section class="hero-banner default " data-epi-type="content"> <div class="container"> <div class="w-6col"> <div class="hero"> <H1 class='' data-epi-type = title>Programa del evento The Mexico Conference 2026</H1> <div class="hero-body"> <div class="rich-text"> <h2 class="alt-h2">2026 Mexico Conference Schedule</h2></div> </div> </div> </div> <div class="w-6col"> <picture> <source srcset="/siteassets/images/events/foodservice-schedule-hero.jpg/_croppings/seed-mask-hero-hero-desktop.jpg" media="(min-width: 1200px)" /> <source srcset="/siteassets/images/events/foodservice-schedule-hero.jpg/_croppings/seed-mask-hero-hero-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/events/foodservice-schedule-hero.jpg" alt="" /> </picture> </div> </div> </section> <section class="breadcrumbs"> <div class="container"> <section class="breadcrumb-wrapper "> <div class="container"> <div class="w-full"> <ol class="breadcrumb" itemScope itemType="http://schema.org/BreadcrumbList"> <li 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</section> <div class="sharethis-inline-share-buttons"></div> </div> </section> <section class="event-day"> <div class="sticky-heading"> <h2 data-epi-edit="EventDate">Tuesday, May 12, 2026</h2> </div> <div class="content-area"> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>1:30 P.M. - 7:00 P.M.</span> </div> </div> <div class="w-9col"> <h4>Registro y Mostrador de Información Abiertos Planta Baja, Centro de Convenciones Iconia</h4> <p>Entrega de gafetes para asistentes pre-registrados; auto-registro y mostrador de atención al cliente</p> <p><strong>Registration and Information Desk Open</strong><br />Ground Floor, Iconia Convention Center Badge pick-up for pre-registered attendees; self-registration and customer service desk</p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>2:00 P.M. - 5:00 P.M.</span> </div> </div> <div class="w-9col"> <h4 class="heading-three heading-four">Mesas de Negocios – Productores/Compradores Pre-registro y cuota requerida</h4> <h5 class="heading-three heading-four">Retailer/Supplier Business Roundtables Pre-registration and fee required</h5> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>7:00 P.M. - 9:00 P.M.</span> </div> </div> <div class="w-9col"> <h4>Recepción VIP Miembros IFPA Solo para miembros de IFPA, deben estar registrados en el evento The Mexico Conference</h4> <h5>VIP Members Reception IFPA Members only, must be registered for The Mexico Conference</h5> </div> </div> </div> </section> <section class="event-day"> <div class="sticky-heading"> <h2 data-epi-edit="EventDate">Wednesday, May 13, 2026</h2> </div> <div class="content-area"> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>8:30 A.M. - 6:00 P.M.</span> </div> </div> <div class="w-9col"> <h4>Registro y Mostrador de Información Abiertos Planta Baja, Centro de Convenciones Iconia Entrega de gafetes para asistentes pre-registrados; auto-registro y mostrador de atención al cliente</h4> <p><strong>Registration and Information Desk Open Ground Floor, Iconia Convention Center Badge pick-up for pre-registered attendees; self-registration and customer service desk </strong></p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>9:30 A.M. - 10:00 A.M.</span> </div> </div> <div class="w-9col"> <h4 class="heading-three heading-four">Bienvenida a la Conferencia y Palabras de Apertura Iconia Salón Norte</h4> <p><strong>Welcome to the Conference and Opening Remarks Iconia Ballroom Norte </strong></p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>10:00 A.M. - 10:45 A.M.</span> </div> </div> <div class="w-9col"> <h4 class="heading-three heading-four">Estado de la Industria – México Iconia Salón Norte</h4> <p>Acompáñanos en esta sesión para escuchar a Cathy Burns, CEO de IFPA, quien compartirá la información más reciente sobre el trabajo de representación y defensa del sector a nivel global, las acciones en curso en la Unión Europea y Norteamérica, y lo que todo esto significa para los miembros de IFPA en México.</p> <p><strong>State of the Industry – Mexico Iconia Ballroom Norte </strong></p> <p>Join us for this session to hear from IFPA’s CEO, Cathy Burns, as she shares the latest information about global advocacy, ongoing work in the EU and North America, and what it means to IFPA members in Mexico.</p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>10:45 A.M. - 11:15 A.M.</span> </div> </div> <div class="w-9col"> <h4>Break para Café y Networking Iconia Salón Norte</h4> <p><strong>Coffee Break & Networking Iconia Ballroom Norte </strong></p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>11:15 A.M. - 11:55 A.M.</span> </div> </div> <div class="w-9col"> <h4>Resolviendo la ecuación laboral: tecnología que impulsa la innovación de la fuerza laboral en México</h4> <p>Los desafíos laborales en la cadena de suministro de productos frescos en México, se están intensificando, desde las operaciones en campo hasta el empaque y la distribución. La escasez de mano de obra, el aumento de costos y la presión por retener talento están llevando a las empresas a replantear los enfoques tradicionales y acelerar la innovación. En esta conversación abierta, exploraremos cómo se están utilizando diversas tecnologías para abordar estos retos. La sesión concluirá con una sección de preguntas y respuestas con el público, ofreciendo ideas prácticas para construir una fuerza</p> <p><strong>Solving the Labor Equation: Technology Driving Workforce Innovation in Mexico</strong></p> <p>Labor challenges across Mexico’s fresh produce supply chain—from field operations to packing and distribution—are intensifying. Workforce shortages, rising costs, and retention pressures are pushing companies to rethink traditional approaches and accelerate innovation. In this fireside chat, we will explore how technologies are being used to address these challenges. The session concludes with audience Q&A, offering practical insights for building a more resilient, tech-enabled workforce.</p> <p><strong>Speaker</strong></p> <div class="speaker captioned-image" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/miguel-curiel-2026.jpg" class="" alt="Miguel Curiel" title="Miguel Curiel" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> </p> <p class="heading-four">Miguel Curiel<br />Mexico V.P. of Operations and General Manager<br />Driscoll's</p> </div> </div> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>11:55 A.M. - 12:25 P.M.</span> </div> </div> <div class="w-9col"> <h4>Break para Café y Networking Iconia Salón Norte</h4> <p><strong>Coffee Break & Networking Iconia Ballroom Norte</strong></p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>12:25 P.M. - 1:05 P.M.</span> </div> </div> <div class="w-9col"> <h4>El Agua es Clave: afrontando los desafíos de sostenibilidad en productos frescos Iconia Salón Norte</h4> <p>El agua es uno de los recursos más críticos —y limitados— que están definiendo el futuro del sector de productos frescos. En este panel moderado, claro y directo, líderes de la industria compartirán cómo sus empresas están enfrentando los desafíos actuales relacionados con el agua en las regiones productoras.</p> <p>Desde la disponibilidad y la calidad hasta la regulación, la infraestructura y la resiliencia a largo plazo, los panelistas analizarán las presiones reales que enfrentan y las medidas prácticas que están implementando para proteger el suministro, fortalecer sus estrategias de sostenibilidad y apoyar a sus socios de negocio a lo largo de toda la cadena de valor.</p> <p><strong>Water Matters: Tackling Sustainability Challenges in Fresh Produce Iconia Ballroom Norte </strong></p> <p>Water is one of the most critical—and constrained—resources shaping the future of fresh produce. In this candid, moderated panel, industry leaders will share how their companies are confronting today’s water challenges across growing regions.</p> <p>From availability and quality to regulation, infrastructure, and long-term resilience, panelists will discuss the real pressures they face and the practical steps they’re taking to protect supply, strengthen sustainability strategies, and support their partners across the value chain.</p> <p><strong>Panelist</strong></p> <div class="speaker captioned-image" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/enrique-audiffred-viniegra-2026.jpg" class="" alt="Enrique Audiffred Viniegra" title="Enrique Audiffred Viniegra" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> </p> <h4>Enrique Audiffred Viniegra<br />Vice President of Sustainability<br />APEAM</h4> </div> </div> <p> </p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>1:05 P.M. - 1:15 P.M.</span> </div> </div> <div class="w-9col"> <h4 class="heading-three heading-four">Comentarios de Cierre del Día 1 Iconia Salón Norte</h4> <p><strong>Closing Remarks for Day 1 Iconia Ballroom Norte </strong></p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>1:15 P.M. - 5:00 P.M.</span> </div> </div> <div class="w-9col"> <h4>Área de Exposición Abierta y Comida de Networking</h4> <p><strong>Exhibit Hall Open with Networking Lunch Iconia Ballroom Sur </strong></p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>5:00 P.M. - 6:30 P.M.</span> </div> </div> <div class="w-9col"> <h4>Recepción de Bienvenida con Expositores Iconia Salón Norte</h4> <p><strong>Welcome Reception with Exhibitors Iconia Ballroom Norte </strong></p> </div> </div> </div> </section> <section class="event-day"> <div class="sticky-heading"> <h2 data-epi-edit="EventDate">Thursday, May 14, 2026</h2> </div> <div class="content-area"> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>9:00 A.M. - 12:00 P.M.</span> </div> </div> <div class="w-9col"> <h4>Registro y Mostrador de Información Abiertos Planta Baja, Centro de Convenciones Iconia Entrega de gafetes para asistentes pre-registrados; auto-registro y mostrador de atención al cliente</h4> <p><strong>Registration and Information Desk Open Ground Floor, Iconia Convention Center Badge pick-up for pre-registered attendees; self-registration and customer service desk </strong></p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>10:00 A.M. - 10:30 A.M.</span> </div> </div> <div class="w-9col"> <h4>Palabras de Bienvenida Día 2 Iconia Salón Norte</h4> <p><strong>Breakfast Buffet with Exhibitors</strong></p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>10:30 A.M. - 11:55 A.M.</span> </div> </div> <div class="w-9col"> <h4>USMCA y Productos Frescos: Realidades Actuales, Riesgos Futuros e Impacto Regional Iconia Salón Norte</h4> <p>A medida que la dinámica comercial en Norteamérica continúa evolucionando, comprender las implicaciones del Tratado entre México, Estados Unidos y Canadá (USMCA/T-MEC) es fundamental para los líderes de la industria de flores, frutas y vegetales frescos.</p> <p>Esta sesión en dos partes comienza con un experto destacado en comercio, que abordará el estado actual del USMCA: qué ha cambiado, qué está en revisión y qué podría venir. Desde el panorama general hasta las disposiciones específicas que impactan a los productos frescos, los asistentes obtendrán una visión clara de cómo las decisiones de política se traducen en realidades empresariales concretas.</p> <p>Después, la sesión pasa a un panel moderado con representantes de Canadá, México y Estados Unidos. Juntos, compartirán perspectivas regionales, reaccionarán a los desarrollos comerciales emergentes y analizarán implicaciones prácticas para productores, empacadores, importadores, exportadores y compradores a lo largo de la cadena de suministro.</p> <p><strong>USMCA & Fresh Produce: Current Realities, Future Risks, and Regional Impact Iconia Ballroom Norte</strong></p> <p>As trade dynamics across North America continue to evolve, understanding the implications of the United States–Mexico–Canada Agreement (USMCA) is critical for fresh produce leaders.</p> <p>This two-part session begins with a leading trade expert who will talk about the current state of USMCA—what’s changed, what’s under review, and what could be ahead. From the big-picture framework to the specific provisions impacting fresh produce, attendees will gain clear insight into how policy decisions translate into real-world business realities.</p> <p>The session then shifts to a moderated panel featuring representatives from Canada, Mexico, and the United States. Together, they will provide regional perspectives, react to emerging trade developments, and discuss practical implications for growers, shippers, importers, exporters, and buyers across the supply chain.</p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>11:55 A.M. - 12:00 P.M.</span> </div> </div> <div class="w-9col"> <h4>Comentarios de Cierre de la Conferencia Iconia Salón Norte</h4> <p><strong>Closing Conference Remarks Iconia Ballroom Norte </strong></p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>12:00 P.M. - 3:00 P.M.</span> </div> </div> <div class="w-9col"> <h4>Área de Exposición Abierta con Comida de Networking Iconia Salón Sur</h4> <p>Encontrarás los stands de patrocinadores y expositores, área de comida, nueva área de "Ideas Frescas", zona de fotografía profesional y zona de relax.</p> <p><strong>Exhibit Hall Open with Networking Lunch Iconia Ballroom Sur </strong></p> <p>You’ll find sponsor and exhibitor stands, food area, the new “Fresh Ideas Showcase”, a professional photography zone, and a relaxation zone.</p> </div> </div> </div> </section> </main> <footer class="default"> <div class="container"> <div class="brand"> <div class="logo"> <a class="score-image-button" href="/"> <img src="/siteassets/images/icons/logos/ifpa-full-logo-white.svg" alt="International Fresh Produce Association's Full Brand Logo" loading="lazy"/> </a> </div> <div class="social"> <span>Follow us:</span> <ul> <li class="social-icons"> <a href="https://www.facebook.com/InternationalFreshProduceAssociation" aria-label="Facebook link"> <img src="/siteassets/images/icons/social-networks/mint_logo-facebook.svg" alt="Facebook logo" loading="lazy"> </a> </li> <li class="social-icons"> <a href="https://twitter.com/IntFreshProduce" aria-label="Twitter link"> <img src="/siteassets/images/icons/social-networks/mint_logo-twitter-x.svg" alt="Twitter logo" loading="lazy"> </a> </li> <li 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class="menu-list-links"> <li class="menu-list-item"> <a href="/membership/join/" target="" class="">Join</a> </li> <li class="menu-list-item"> <a href="/membership/get-involved/" target="" class="">Get Involved</a> </li> <li class="menu-list-item"> <a href="/membership/advertise-and-sponsor/" target="" class="">Partner, Advertise and Sponsor</a> </li> </ul> </div> <div class="menu-list"> <div class="menu-list-title"> <a href="/who-we-are/" target="" class=""> <svg width="34" height="24" viewBox="0 0 34 24" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_2492:11725)"><path d="M32.2373 8.07053C31.6096 7.36914 30.7764 6.88396 29.8566 6.68424C28.9368 6.48453 27.9774 6.58051 27.1153 6.95846L27.0541 6.04187C27.0435 5.88384 26.9733 5.73574 26.8576 5.62755C26.7419 5.51935 26.5895 5.45914 26.4311 5.45911H20.0719V0.624018C20.0718 0.536278 20.0532 0.449559 20.0173 0.369482C19.9815 0.289406 19.9292 0.217769 19.8638 0.159236C19.7984 0.100703 19.7215 0.0565814 19.6379 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21.7331 13.5611 21.4874C13.4735 21.2417 13.4374 20.9807 13.455 20.7204L14.3919 6.70752H25.8471L26.784 20.7204C26.8027 20.9807 26.7671 21.242 26.6795 21.4877C26.5919 21.7335 26.4542 21.9584 26.2751 22.1481V22.1481ZM30.8761 15.5489C30.5975 16.0976 30.1313 16.528 29.5622 16.762C28.9931 16.9961 28.359 17.0181 27.775 16.8241L27.2036 8.27865C27.858 7.8977 28.6232 7.75276 29.3716 7.868C30.12 7.98324 30.8062 8.35168 31.3156 8.91184C32.461 10.1675 32.2397 13.5165 30.8761 15.5489Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11725"><rect width="33.2936" height="24" fill="white" /></clipPath></defs></svg> <span>Who We Are</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/who-we-are/history/" target="" class="">History</a> </li> <li class="menu-list-item"> <a href="/who-we-are/press-center/" target="" class="">Press Center</a> </li> <li class="menu-list-item"> <a href="/who-we-are/board-of-directors/" target="" class="">Board of Directors</a> </li> <li 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