Why Attend?
The Mexico Conference is the ideal place to create global connections in the fresh produce industry. Expand your vision by learning from innovation leaders.
Who Attends?
Importers, exporters, suppliers, retailers, technology and logistics providers, and people from other sectors who want to expand their business in Mexico and worldwide.
Get Involved
Promote your product and services to industry leaders.
Registration for The Mexico Conference Now Open
Registration includes:
- The Mexico Conference education program, networking breakfast, networking lunch, networking breaks and a welcome reception
- Access to sponsors' pavilion
Early bird deadline: May 16, 2022
On or before May 16 | After May 16 | |
IFPA Member | US$225 | US$275 |
Non-member | US$285 | US$345 |
Tuesday, June 21, 2022
VIP Members Only Reception
Share a cocktail with other members and colleagues from the industry, and with national and international buyers in this exclusive event for IPFA members. All this in the framework of The Mexico Conference in Guadalajara*
*Separate registration required and limited space available. Limited to 2 complimentary tickets per member company. Reserve your place before June 15. Registration to The Mexico Conference is required to participate.
Wednesday, June 22, 2022
Business Round Table
Welcome and Introduction
Keynote Session
Reach the Top
Through a pleasant conversation with the audience, Karla Wheelock will share the concepts of leadership, teamwork, empowerment, and others related to what she discovered in the process of her ascent to the highest summit in the world, Mount Everest. She'll use the metaphor "to summit" to analyze the performance of human behavior, both individual and collective, in business and personal life.

Karla Wheelock
Social Entrepreneur, Speaker, Consultant and Mountaineer
Networking Break
Sustainability Efforts and Challenges in Mexico
This session will feature presentations by members of IFPA's Sustainability Council regarding efforts to create a more sustainable future for their companies and the industry here in Mexico. Following their talks, everyone will share their thoughts in a panel discussion. You'll leave with great ideas to take back to your company to guide it along the path to sustainability.
Speakers:

Mónica Malváez Morales
Calavo De Mexico

Eduardo Parada
CEO, Agrícola Clej

Cristabel Meza Manjarrez
Senior Environmental Manager, NatureSweet

Yemil Zarzar Kourniatis
Control Union Mexico
Lunch and Networking
Recall Awareness and Promoting Food Safety Culture
When produce outbreaks occur the impact is industry-wide, regardless of where the produce originated, and necessitating strong industry response. In this session, Mónica Moreno Arellano will share her expertise on product recalls and how they impact foreign suppliers and their US importers. Sergio Nieto-Montenegro will then provide a case study of recent food safety challenges in the Mexican papaya industry, the successful collaborative response, and how other industry members can use this example as a model for produce safety culture change.
Speakers

Mónica Moreno Arellano
CMO, Grupo PM

Sergio Nieto-Montenegro, Ph.D.,
General Manager, Food Safety CTS, LLC
Networking Break
Transportation in 2022 - New Challenges for the Industry
The last couple of years during the pandemic brought numerous challenges to the fresh produce and floral industries, particularly for logistics and transportation. While we have seen some improvements around the globe, we're now experiencing some new issues. During this session, we'll share the latest information on border crossing issues, government regulations, security issues, and more.

Oscar de la Rosa
Ground Products Director/Logistics Consultant,
R.H. Shipping & Chartering
Welcome Reception
Thursday, June 23, 2022
Networking Breakfast
New Markets for Mexican Produce
The demand for fresh produce is forecasted to expand exponentially over the next several years. Which products are most appealing to consumers? What are the drivers for this growth? And which markets show the best potential to buy Mexican produce? Join us as Euromonitor International shares their latest research to help you expand your business.

Devorah Kaufman
Client Consultant
Euromonitor International

Marco Antonio Verde
Consulting, Business Development Latin America
Euromonitor International
Networking Break
Retail Trends - What You Need to Know!
It is critical to know the latest retail trends for your business to be successful. During this session, Maurício Morgado will share his expertise from more than 30-years in the sector. He'll cover topics ranging from the circular economy to new store concepts to the Metaverse and what it may mean for the industry. Don't miss the final session of The Mexico Conference 2022!

Maurício Morgado
Speaker, Consultant, and Professor at FGV
Thank you to our Premier Sponsors
Event Location
Hard Rock Hotel
Av. Ignacio L. Vallarta 5145, Camino Real
Zapopan Guadalajara, Jalisco 45040 Mexico
Have any questions regarding this event?

Sarahi Kirschke
Event Manager
International Fresh Produce Association
Interested in Sponsoring?


Erin Hutchison
Sales Account Manager, Trade Shows
International Fresh Produce Association