June 22-23, 2022 - Guadalajara, Mexico

The Mexico Conference

Name: The Mexico Conference
Start: 2022-06-22T04:00:00+00:00
End: 2022-06-23T04:00:00+00:00

The Mexico Conference is the only event in Mexico dedicated to the entire fresh produce supply chain. This is the ideal place to create global connections in the fresh produce industry. Expand your vision by learning from the leaders who are innovating and shaping the future of produce.

Registration available online only

View confirmed buyers attending The Mexico Conference

Why Attend?

The Mexico Conference is the ideal place to create global connections in the fresh produce industry. Expand your vision by learning from innovation leaders.

Who Attends?

Importers, exporters, suppliers, retailers, technology and logistics providers, and people from other sectors who want to expand their business in Mexico and worldwide.

Get Involved

Promote your product and services to industry leaders.

Registration for The Mexico Conference Now Open

Registration includes:

The Mexico Conference education program, networking breakfast, networking lunch, networking breaks and a welcome reception
Access to sponsors' pavilion

Early bird deadline: May 16, 2022

	On or before May 16	After May 16
IFPA Member	US$225	US$275
Non-member	US$285	US$345

Tuesday, June 21, 2022

7:30 PM - 9:30 PM

VIP Members Only Reception

Share a cocktail with other members and colleagues from the industry, and with national and international buyers in this exclusive event for IPFA members. All this in the framework of The Mexico Conference in Guadalajara*

*Separate registration required and limited space available. Limited to 2 complimentary tickets per member company. Reserve your place before June 15. Registration to The Mexico Conference is required to participate.

Wednesday, June 22, 2022

8:00 AM - 10:00 AM

Business Round Table

10:00 AM - 10:30 AM

Welcome and Introduction

10:30 AM - 11:30 AM

Keynote Session

Reach the Top
Through a pleasant conversation with the audience, Karla Wheelock will share the concepts of leadership, teamwork, empowerment, and others related to what she discovered in the process of her ascent to the highest summit in the world, Mount Everest. She'll use the metaphor "to summit" to analyze the performance of human behavior, both individual and collective, in business and personal life.

Karla Wheelock
Social Entrepreneur, Speaker, Consultant and Mountaineer

11:30 AM - 12:30 PM

Networking Break

12:30 PM - 1:30 PM

Sustainability Efforts and Challenges in Mexico

This session will feature presentations by members of IFPA's Sustainability Council regarding efforts to create a more sustainable future for their companies and the industry here in Mexico. Following their talks, everyone will share their thoughts in a panel discussion. You'll leave with great ideas to take back to your company to guide it along the path to sustainability.

Speakers:

Mónica Malváez Morales
Calavo De Mexico

Eduardo Parada
CEO, Agrícola Clej

Cristabel Meza Manjarrez
Senior Environmental Manager, NatureSweet

Yemil Zarzar Kourniatis
Control Union Mexico

1:30 PM - 3:00 PM

Lunch and Networking

3:00 PM - 4:00 PM

Recall Awareness and Promoting Food Safety Culture

When produce outbreaks occur the impact is industry-wide, regardless of where the produce originated, and necessitating strong industry response. In this session, Mónica Moreno Arellano will share her expertise on product recalls and how they impact foreign suppliers and their US importers. Sergio Nieto-Montenegro will then provide a case study of recent food safety challenges in the Mexican papaya industry, the successful collaborative response, and how other industry members can use this example as a model for produce safety culture change.

Speakers

Mónica Moreno Arellano
CMO, Grupo PM

Sergio Nieto-Montenegro, Ph.D.,
General Manager, Food Safety CTS, LLC

4:00 PM - 4:30 PM

Networking Break

4:30 PM - 5:30 PM

Transportation in 2022 - New Challenges for the Industry

The last couple of years during the pandemic brought numerous challenges to the fresh produce and floral industries, particularly for logistics and transportation. While we have seen some improvements around the globe, we're now experiencing some new issues. During this session, we'll share the latest information on border crossing issues, government regulations, security issues, and more.

Oscar de la Rosa
Ground Products Director/Logistics Consultant,
R.H. Shipping & Chartering

6:00 PM - 7:30 PM

Welcome Reception

Thursday, June 23, 2022

8:30 AM - 9:15 AM

Networking Breakfast

9:30 AM - 10:30 AM

New Markets for Mexican Produce

The demand for fresh produce is forecasted to expand exponentially over the next several years. Which products are most appealing to consumers? What are the drivers for this growth? And which markets show the best potential to buy Mexican produce? Join us as Euromonitor International shares their latest research to help you expand your business.

Devorah Kaufman
Client Consultant
Euromonitor International

Marco Antonio Verde
Consulting, Business Development Latin America
Euromonitor International

10:30 AM - 11:00 AM

Networking Break

11:00 AM - 12:00 PM

Retail Trends - What You Need to Know!

It is critical to know the latest retail trends for your business to be successful. During this session, Maurício Morgado will share his expertise from more than 30-years in the sector. He'll cover topics ranging from the circular economy to new store concepts to the Metaverse and what it may mean for the industry. Don't miss the final session of The Mexico Conference 2022!