The Foundation for Fresh Produce

The Foundation for Fresh Produce is growing a healthier world by changing the trajectory of human health. We believe fruits and vegetables are the answer and we must remove barriers that prevent people from eating them.

The Foundation focuses on improving the appeal of fruits and vegetables as an integral part of people’s diets, supporting solutions that provide easier fruit and vegetable access, nurturing passionate fruit and vegetable professionals, and scaling partner programs that strengthen our collective global impact.

Together with our partners and donors, we’re driving four outcomes to grow consumption:

Boost Appeal

Improving the appeal and driving the demand of fruits and vegetables.

Improve Access

Removing barriers and improving access to fruits and vegetables.

Nurture Fruit & Vegetable Professionals

Inspiring life-long fruit and vegetable champions.

Scale Partner Impact

Strengthening our collective global impact.

Learn More About What The Foundation is Doing

Programs Driving Change

Produce in the Public Interest

To understand the most effective ways to increase fruit and vegetable consumption, The Foundation has developed a framework to track the top 18 drivers of produce consumption globally. See the white paper.

Fruitsandveggies.org Re-Imagined

In the first half of 2025 The Foundation re-imagined its website, fruitsandveggies.org, turning it into the ultimate fruit and veggie hub. It boosts appeal for fruits and vegetables by making them easy to enjoy. It is also an educational and resource hub for food and nutrition professionals. Visit fruitsandveggies.org

K-12 School Breakfast Recipes

To assist school foodservice professionals in meeting new meal pattern requirements for added sugar limits, The Foundation partnered with the team at Healthy School Recipes to develop 10 new recipes specifically for K-12 settings with low amounts of added sugar. See the Recipes.

Support The Mission to Change The Trajectory of Human Health

Board of Directors

Dwight Ferguson

FOUNDATION FOR FRESH PRODUCE CHAIR

President & CEO
California Agricultural Leadership Foundation

Jin Ju Wilder

Chair Elect

VP of Marketing &
Business Development
Vesta Foodservice

Alex DiNovo

Past Chair

President & COO

DNO Produce

April Porter

Secretary / Treasurer

President and Co-Owner
Noble Citrus
Partner - Crystal Beach Capital

At Large Members

CarrieAnn Arias

President and CEO

Pear Bureau Northwest

Stacy Bates, RDE, CDE

Director Nutrition
Wellness Strategy
HEB

Inci Dannenberg

President of Global Vegetable Seeds
Bayer Crop Science

Nikki Ford, PhD

Director of Nutrition
Avocado Nutrition Center, Hass Avocado Board

Bil Goldfield

Director Global Comms &
Marketing, Dole

Eileen Hyde

Director of Strategic Giving
Vermont Foodbank

Jason Osborn

Director, Marketing
The Wonderful Company

Cedric Pauwels

Communication &
Public Affairs Director
Greenyard

Amy Yaroch, PhD

Executive Director
Center for Nutrition and Impact

Support Our Mission

Our vision is simple, yet ambitious. Grow a healthier world. Yet we cannot do this alone.

People around the world can live their best lives when fruits and vegetables form the foundation of their daily diet. When donors like you invest in growing a healthier world by partnering with The Foundation for Fresh Produce, everything changes.

Donate

Eboni Wall

Vice President, Consumer Foundation & Strategic Partnerships

Email Eboni Wall