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data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 50.49 72.61"><defs><style>.cls-1{fill:none;}.cls-2{clip-path:url(#clip-path);}.cls-3{fill:#006860;}.cls-4{fill:#fff;}</style><clipPath id="clip-path"><path class="cls-1" d="M42.94,60.29c7.75-15,11-34.82,2.63-60.29C36.1,3.67,13.48,15.33,2.17,40.82-9.6,67.36,29.62,86.09,42.94,60.29" /></clipPath></defs><g class="cls-2"><path class="cls-3" d="M42.94,60.29c7.75-15,11-34.82,2.63-60.29C36.1,3.67,13.48,15.33,2.17,40.82-9.6,67.36,29.62,86.09,42.94,60.29" /><path class="cls-4" d="M0,59.34l1.74,4.79s9.28-6.4,24.15-7.74c-6.58-1.21-20.11,1-25.89,3" /><path class="cls-4" d="M.76,56s15.65-4.57,44.32-.31l1-2.45s-6.45-5.87-23-6.09c-12.17,0-18.83,3.52-23,6Z" /><path class="cls-4" 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for?","searchPageUrl":"/search","baseUrl":"https://www.freshproduce.com","staticRoots":[]}' class='subnav-container'></div> </div> <a href="/auth/login" class="score-button login-button"> Join / Sign In </a> </div> </div> </nav> </header> <main id="pageContent" class="page-wrapper" data-epi-type="content"> <section class="offset-event-hero-banner default" data-epi-type="content"> <div class="container"> <div class="w-full"> <div class="hero"> <div class="hero-image"> <img src="/siteassets/images/events/logos/jpg/floral-conference.jpg" alt="" /> </div> <div class="hero-text-wrapper"> <p class="eyebrow">May 19 - 23, 2027 | Hollywood, FL</p> <H1 class='' data-epi-type = title>The Floral Conference</H1> <div class="hero-body"> <div class="rich-text"> <h2 class="alt-h2">Breeders, buyers and attendees from all over the world and across the floral supply chain are convening in Hollywood, FL for an incredible floral event, featuring expanded networking opportunities, education sessions, buyer roundtables and a breeder showcase.</h2> <p> </p> </div> </div> <div class="call-to-action"> </div> </div> </div> </div> <picture> <source srcset="/siteassets/images/backgrounds/jof/2026/26ifpa-event-header-pattern-blue-1440.jpg/_croppings/offset-hero-hero-desktop.jpg" media="(min-width: 1200px)" /> <source srcset="/siteassets/images/backgrounds/jof/2026/26ifpa-event-header-pattern-blue-1440.jpg/_croppings/offset-hero-hero-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/backgrounds/jof/2026/26ifpa-event-header-pattern-blue-1440.jpg" alt="" /> </picture> </div> </section> <section class="breadcrumbs"> <div class="container"> <section class="breadcrumb-wrapper "> <div class="container"> <div class="w-full"> <ol class="breadcrumb" itemScope itemType="http://schema.org/BreadcrumbList"> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/ListItem"> <a href="/" itemProp="item"> <span itemProp="name">IFPA Home</span> </a> <meta 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src="/siteassets/images/icons/circles/thumbs-up.svg" alt="" /> </div> <div class="caption"> <H2 class='' >Why Attend?</H2> <div class="score-highlight-body rich-text"> <p><span class="ui-provider xg b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">Make connections with partners and ideas that drive success for your business and our industry. </span></p> </div> </div> </div> </div><div class=" w-4col"> <div class="score-highlight icon-highlight " data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/images/icons/circles/events.svg" alt="" /> </div> <div class="caption"> <H2 class='' >Who Attends?</H2> <div class="score-highlight-body rich-text"> <p>If you're part of the floral supply chain, YOU belong at this conference. Your customers, suppliers and competition will be there.</p> </div> </div> </div> </div><div class=" w-4col"> <div class="score-highlight icon-highlight " data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/images/icons/circles/thumbprint.svg" alt="" /> </div> <div class="caption"> <H2 class='' >Get Involved</H2> <div class="score-highlight-body rich-text"> <p>Boost your company and your brand in front of this targeted, engaged floral audience. Sponsorships are available!<br /><a href="/siteassets/files/floral/26tfc-sponsorship-packages-10-25.pdf">Discover The Floral Conference Sponsorship Packages</a> </p> </div> <div class="score-call-to-action"> <a class="score-button primary primary primary GTMBUTTON" target="_self" rel="" title="Contact Jasen Bange" href="mailto:jbange@freshproduce.com" > Contact Jasen Bange </a> </div> </div> </div> </div> </div> </div> </div> </section> <section class='anchor-section mt-0'> <span class='anchorpoint sr-only' id='sizzlereel'>direct link to floral conference sizzle reel video</span> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-8col"> <div class="brightcove-video brightcove-default "> <video-js data-video-id="6390494438112" data-account="1905768963001" data-player="default" data-embed="default" controls="" class="vjs-fluid"></video-js> <script src="//players.brightcove.net/1905768963001/default_default/index.min.js"> </script> </div> </div> </div> </div> </div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-6col"> <div class="score-content-spot rich-text " data-epi-type="content"> <h2>2027 Event Location</h2> <p><strong>Signia by Hilton Diplomat Beach Resort</strong><br />3555 S. Ocean Drive<br />Hollywood, FL 33019</p> </div> </div><div class=" w-6col"> <script> var map; function initMap() { map = new google.maps.Map(document.getElementById('4900bc838333475bb119e836ea8850ee'), { center: { lat: 25.9916936, lng: -80.1179417 }, zoom: 12 }); var marker = new google.maps.Marker({ position: map.center }); marker.setMap(map); }; </script> <script async defer src="https://maps.googleapis.com/maps/api/js?key=AIzaSyBZVyIhxnIoiEZQ0F39DkfvNaHDvC_NHkg&v=quarterly&callback=initMap"></script> <div class="score-location" data-ux-state="loaded"> <div class="google-map-canvas" style="position: relative; overflow: hidden;"> <div id="4900bc838333475bb119e836ea8850ee" style="height: 100%; width: 100%; position: absolute; top: 0px; left: 0px; background-color: rgb(229, 227, 223);"> </div> </div> </div> </div> </div> </div> </div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="centered"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-full"> <div class="ad-spot" id="2026-TFC" data-container-id="2026-TFC" data-advertisement-id="GEMS-Ad"> <a href="https://www.thegemsgroup.com/"> <picture> <source srcset="/siteassets/images/ads/2026/art---gems-ad-ifpa-2026---051126.jpg" alt="An orange smiley face next to the word "hi" and a floral logo with the words "gems" and "giving everyone more smiles."" title="An orange smiley face next to the word "hi" and a floral logo with the words "gems" and "giving everyone more smiles."" media="(min-width: 768px)" /> <source srcset="/siteassets/images/ads/2026/art---800x600-gems-ad---051126.jpg" alt="An orange smiley face next to the word "hi" and a floral logo with the words "gems" and "giving everyone more smiles."" title="An orange smiley face next to the word "hi" and a floral logo with the words "gems" and "giving everyone more smiles."" media="(max-width: 767px)" /> <img src="/siteassets/images/ads/2026/art---gems-ad-ifpa-2026---051126.jpg" class="after" /> </picture> </a> </div> </div> </div> </div> </div> </div> </section> <section class="logo-cards-slider default color-peach"> <div class="w-full"> <div class="container"> <div class="section-header text-center"> <H3 class='' >2026 Attending Retail Buyers</H3> </div> </div> <div class="content-area"> <div data-react-component="LogoCardsSlider" data-props='{"results":[{"imgSrc":"/siteassets/images/company-logos/400x300/vallarta-supermarkets.jpg","imgAlt":"Vallarta Supermarkets logo","imgTitle":"Vallarta Supermarkets logo","imgDescription":null},{"imgSrc":"/siteassets/images/company-logos/400x300/spartannash.jpg","imgAlt":"Spartan Nash logo","imgTitle":"Spartan Nash logo","imgDescription":null},{"imgSrc":"/siteassets/images/company-logos/400x300/topco.jpg","imgAlt":"Topco logo","imgTitle":"Topco logo","imgDescription":null},{"imgSrc":"/siteassets/images/company-logos/400x300/walmart.jpg","imgAlt":"Walmart logo","imgTitle":"Walmart logo","imgDescription":null},{"imgSrc":"/siteassets/images/company-logos/400x300/the_giant_company_logo.jpg","imgAlt":null,"imgTitle":null,"imgDescription":null},{"imgSrc":"/siteassets/images/company-logos/400x300/unfi.jpg","imgAlt":"UNFI logo","imgTitle":"UNFI logo","imgDescription":null},{"imgSrc":"/siteassets/images/company-logos/400x300/harris-teeter-supermarkets-v010624.jpg","imgAlt":"Harris Teeter Supermarkets logo","imgTitle":"Harris Teeter Supermarkets logo","imgDescription":null},{"imgSrc":"/siteassets/images/company-logos/400x300/h-e-b.jpg","imgAlt":"H-E-B logo","imgTitle":"H-E-B logo","imgDescription":null},{"imgSrc":"/siteassets/images/company-logos/400x300/the-fresh-market.jpg","imgAlt":"The Fresh Market logo","imgTitle":"The Fresh Market logo","imgDescription":null},{"imgSrc":"/siteassets/images/company-logos/400x300/four-seasons-produce-logo.jpg","imgAlt":"Four Seasons Produce logo","imgTitle":"Four Seasons Produce logo","imgDescription":null},{"imgSrc":"/siteassets/images/company-logos/400x300/albertsons-companies-national.jpg","imgAlt":"Albertsons Companies Logo NATIONAL","imgTitle":"Albertsons Companies Logo NATIONAL","imgDescription":null}],"animationSpeed":6.0}' class=''></div> </div> <div class="score-call-to-action"> <a class="score-button seed-link seed-link seed-link GTMBUTTON" target="_self" rel="" title="see all Attending Retail Buyers" href="/events/the-floral-conference/all-buyers/" > see all Attending Retail Buyers </a> </div> </div> </section> <section class="score-stripe default " style="background-color: #E3EEEA;" > <div class="container"> <div class="w-full"> <div class="section-header text-center"> <H3 class='' >Thank you to our 2026 sponsors</H3> </div> <div class="content-area justify-center"> <div class=" w-2col"> <div class="logo-card"> <img src="/siteassets/images/company-logos/400x300/a-roo.jpg" class="" alt="A-Roo logo" title="A-Roo logo" loading="lazy" /> </div> 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src="/siteassets/images/company-logos/400x300/robinson-fresh.jpg" class="" alt="Robinson Fresh logo" title="Robinson Fresh logo" loading="lazy" /> </div> </div><div class=" w-2col"> <div class="logo-card"> <img src="/siteassets/images/company-logos/400x300/syndicate.jpg" class="" alt="Syndicate Sales vertical logo with all caps and red flower" title="Syndicate Sales vertical logo with all caps and red flower" loading="lazy" /> </div> </div><div class=" w-2col"> <div class="logo-card"> <img src="/siteassets/images/company-logos/400x300/the-produce-news-logo-stacked.jpg" class="" alt="The Produce News logo" title="The Produce News logo" loading="lazy" /> </div> </div><div class=" w-2col"> <div class="logo-card"> <img src="/siteassets/images/company-logos/400x300/valley-springs-logo.jpg" class="" alt="The Valley Springs logo" title="The Valley Springs logo" loading="lazy" /> </div> </div> </div> </div> </div> </section> <section class="score-stripe mb-md default " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-6col"> <div class="score-content-spot rich-text " data-epi-type="content"> <p class="heading-four">Event Questions?</p> <center> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/all-staff-hs/sally-bedwell.png" class="" alt="Sally Bedwell" title="Sally Bedwell" loading="lazy" /> </div> <div class="caption"> <p class="name">Sally Bedwell</p> <div class="rich-text"> <p>Events Manager<br /><br /></p> </div> <a href="tel:+1(302)607-2143" class="phone" data-epi-edit="PhoneNumber">+1(302)607-2143</a> <a href="mailto:sbedwell@freshproduce.com" class="email" data-epi-edit="EmailAddress">Email Sally Bedwell</a> </div> </div> </center> </div> </div><div class=" w-6col"> <div class="score-content-spot rich-text " data-epi-type="content"> <p class="heading-four">Sponsorship Opportunities<br /><br /></p> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/all-staff-hs/jasen-bange-2025.jpg" class="" alt="Jasen Bange" title="Jasen Bange" loading="lazy" /> </div> <div class="caption"> <p class="name">Jasen Bange</p> <div class="rich-text"> <p>Sales Account Manager<br /><br /></p> </div> <a href="tel:+1(302)607-2179" class="phone" data-epi-edit="PhoneNumber">+1 (302) 607-2179</a> <a href="mailto:jbange@freshproduce.com" class="email" data-epi-edit="EmailAddress">Email Jasen Bange</a> </div> </div> <p><a href="/siteassets/files/floral/26tfc-sponsorship-packages-10-25.pdf">Discover The Floral Conference Sponsorship Packages</a></p> </div> </div> </div> </div> </div> </section> <script type="application/ld+json" class="visually-hidden"> {"@context":"https://schema.org","@type":"Event","name":"The Floral Conference","description":"The Floral Conference will provide the floral audience the opportunity to network across the supply chain and discuss transportation.","image":"https://www.freshproduce.com/siteassets/images/cities/miami.jpg/_croppings/event-landing-page-open-graph.jpg","endDate":"2027-05-23T04:00:00+00:00","eventStatus":"https://schema.org/EventScheduled","location":{"@type":"Place","address":{"@type":"PostalAddress","addressCountry":"United States","addressLocality":"Miami","addressRegion":"Florida","postalCode":"33131","streetAddress":"400 SE 2nd St"}},"organizer":{"@type":"Organization","name":"International Fresh Produce Assoication","url":"https://www.freshproduce.com"},"startDate":"2027-05-19T04:00:00+00:00"} </script> </main> <footer class="default"> <div class="container"> <div class="brand"> <div class="logo"> <a class="score-image-button" href="/"> <img src="/siteassets/images/icons/logos/ifpa-full-logo-white.svg" alt="International Fresh Produce Association's Full Brand Logo" loading="lazy"/> </a> </div> <div class="social"> <span>Follow us:</span> <ul> <li class="social-icons"> <a 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4.04595 8.40339 4.23523 8.88338 4.5856C9.36336 4.93597 9.71997 5.42942 9.90203 5.9951C9.16512 5.54609 8.34759 5.24539 7.49536 5.1099C7.49536 5.1099 8.6004 5.74261 9.59623 6.44205H8.76295C8.08942 6.4413 7.43849 6.19899 6.92841 5.75913C6.41833 5.31928 6.08293 4.71106 5.98315 4.04496V4.04496Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11721"><rect width="21.1169" height="24" fill="white" /></clipPath></defs></svg> <span>Membership</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/membership/join/" target="" class="">Join</a> </li> <li class="menu-list-item"> <a href="/membership/get-involved/" target="" class="">Get Involved</a> </li> <li class="menu-list-item"> <a href="/membership/advertise-and-sponsor/" target="" class="">Partner, Advertise and Sponsor</a> </li> </ul> </div> <div class="menu-list"> <div class="menu-list-title"> <a href="/who-we-are/" target="" class=""> <svg width="34" height="24" viewBox="0 0 34 24" fill="none" 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10.6718 12.816 10.2157 12.6271C9.75965 12.4382 9.36984 12.1183 9.09559 11.7079C8.82134 11.2974 8.67496 10.8149 8.67496 10.3212C8.67572 9.65952 8.93892 9.02512 9.40683 8.55722C9.87473 8.08931 10.5091 7.82611 11.1708 7.82535Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2516:11960"><rect width="24.0822" height="24" fill="white" /></clipPath></defs></svg> <span>My Account</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/sitemap/" target="" class="">Sitemap</a> </li> <li class="menu-list-item"> <a href="/accessibility/" target="" class="">Accessibility</a> </li> <li class="menu-list-item"> <a href="/privacy-policy/" target="" class="">Privacy Policy</a> </li> <li class="menu-list-item"> <a href="/terms-and-conditions/" target="" class="">Terms and Conditions</a> </li> <div class="score-content-spot rich-text " data-epi-type="content"> <p> </p> <p>601 Pennsylvania Ave NW, <br />North Building, Suite 850N,<br />Washington DC 20004<br />+1 (800) 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