June 18, 2024 | Miami, FL

The Floral Conference - Miami

Name: The Floral Conference - Miami
Start: 2024-06-18T04:00:00+00:00
End: 2024-06-18T04:00:00+00:00

Spend just one day to gain multiple sales-building connections and inspirations. Learn the latest on consumer behaviors from IFPA’s exclusive research from floral expert Kantar, then brainstorm take-home ideas to drive consumer purchases.

Sponsor

Attending Buyers

Why Attend?

Every link in the supply chain is driven by consumer purchases. Take a deeper dive into consumer attitudes about floral with just-released research from IFPA. Get take-home solutions that make a difference.

Who Attends?

Buyers, grower, importers, and solutions providers who want to understand and address supply chain issues while connecting with existing and future business partners. That would be YOU!

Event Location

Hilton Miami Airport Blue Lagoon

5101 Blue Lagoon Dr
Miami, FL 33126
Ph: 305.262.1000

Tuesday, May 23, 2023

8:30 AM - 10:30 AM

Buyer Sourcing Meetings – by invitation only

10:00 AM - 2:00 PM

Registration Open

10:30 AM - 11:00 AM

Private Meet & Greet Reception

(buyers and sponsors invitation only)

11:00 AM - 4:00 PM

Explore Consumer Attitudes Driving the Future of Floral

Learn the latest on consumer attitudes and behavior from IFPA’s bespoke research, fielded and analyzed by floral expert Kantar. Then workshop those findings with your peers into use-it-today marketing deliverables. Kantar’s Joanna Patterson offers an exclusive, interactive program featuring shoppers’ attitudes and habits on floral, including insights on why shoppers choose a specific floral option, what may be driving retailer selection, what may be preventing a purchase, and opportunities to ‘create the floral habit.’

Joanna Patterson
Vice President
Strategic Consulting

11:00 AM - 11:30 AM

Gather, network, enjoy refreshments

11:30 AM - 1:00 PM

Learn who buys floral, what they’re looking for, where they make their decision, what influences them, when they buy, and why they choose one item over another. Then break into small groups to apply those insights to marketing and merchandising ideas you can implement tomorrow.

1:00 PM - 2:00 PM

Networking Lunch

2:00 PM - 3:30 PM

Build on the morning activities, this time through a generational lens to be sure you motivate shoppers to buy. Glean more information from the IFPA-exclusive research and workshop that into practical deliverables to drive sales.

3:30 PM - 4:00 PM

Networking Reception

Airport Shuttle

Complimentary airport shuttle runs every half hour, on the hour from 5:00am to 12:30am.
Pick up is outside by the car park on the lower level/baggage claim

For up-to-date parking information, please contact the hotel directly at: 1-305-265-3826

Hotel

Make a hotel reservation with the Hilton Miami Airport Blue Lagoon. Hotel reservations for this event are on your own and will be made by individual attendees booking directly with the hotel.

Book by April 17, 2023 to receive a room rate of $169 per single, plus taxes, per night

Have any questions regarding this event?

Deborah Zoellick

Director, Floral

+1(302)607-2123 Email Deborah Zoellick