This one-day event begins with a Breeder Showcase to provide retailers the opportunity to connect with breeders to learn more about new varieties and share their insights about the wants and needs of today's consumers and offers an afternoon educational session and networking opportunity.
Connect with the full floral supply chain as you learn about and discuss how consumers view supermarket floral: Freshest option? Go-to source for floral? Cutting edge? A networking reception follows the afternoon learning session.
Floral buyers from major retail chains; Fresh cut growers, importers, exporters and wholesalers; Potted plant growers, importers and exporters; Breeders; Floral industry solution providers
Gain visibility with the U.S. floral market with a sponsorship.