Why Attend?
Find innovation. Strengthen business relationships. Network with industry leaders and stay on top of industry trends and news.
Who Attends?
Retailers, producers, wholesalers, importers, exporters, industry associations, government agencies, solution and service providers
Join us in Brazil in 2026
Tuesday, August 4, 2026
VIP Breakfast
VIP Experience pass required
Conference Opening and Welcome Remarks
VIP Experience pass required
The Consumer Is Changing—Are You Ready? Turning Health & Trust
VIP Experience pass required
Across Brazil and key global markets, health, wellness, and trust are reshaping produce demand. Economic pressure, shifting lifestyles, and misinformation are influencing how consumers—and retailers—define value. Learn what Brazilian buyers expect today and how to align production, positioning, and communication with evolving consumer priorities. And gain insights to strengthen decision-making, build stronger buyer relationships, and convert changing demand into real market growth—domestically and across South America, Europe, and Asia.
Sustainability Is Strategy: Brazil’s Biologicals Boom and the Future of Resilient Growth
VIP Experience pass required
Brazil is rapidly emerging as a global leader in biologicals and regenerative agriculture—turning sustainability into a competitive advantage. As water risk, climate pressure, and market expectations evolve, biological inputs are helping producers strengthen resilience while maintaining productivity. This session will connect the dots between regenerative practices and commercial outcomes across domestic and export markets. Gain practical insights to support smarter decision-making, stronger buyer relationships, and long-term growth in Brazil and beyond.
Conference Day 1 Closing Remarks
VIP Experience pass required
Exhibition Open
Exhibition floor, exclusive Arena Talks, food court
Wednesday, August 5, 2026
VIP Breakfast
VIP Experience pass required
Conference Opening and Welcome Remarks
VIP Experience pass required
Winning Buyers: Meeting Today’s Global Retail and Foodservice Expectations
VIP Experience pass required
Buyer expectations are evolving—driven by demand for consistency, quality, sustainability, traceability, and service. This session will show how Brazilian suppliers can align with these priorities to strengthen relationships, expand market access, and drive business growth across domestic and international markets.
Innovation Through Collaboration: Technology, Talent & the Future of Growth
VIP Experience pass required
Sustainable growth in Brazil’s fresh produce sector will depend on smart innovation—and stronger collaboration across the supply chain. From ag tech and AI to digital tools that address labor and efficiency challenges, the real opportunity lies in solutions that deliver measurable business value. Explore how connected industries can accelerate productivity, strengthen global competitiveness, and drive sales across domestic and export markets. Because the next phase of growth won’t come from isolated innovation—but from working smarter, together.
Conference Closing Remarks
VIP Experience pass required
Exhibition Open
Exhibition floor, exclusive Arena Talks, food court
Event Location
Distrito Anhembi
Av. Olavo Fontoura, 1209 - Santana,
São Paulo - SP, 02001-900,
Brazil
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