3 February 2026 | Berlin, Germany

Executive Leadership Summit: Europe

Name: Executive Leadership Summit: Europe
Start: 2026-02-03T05:00:00+00:00
End: 2026-02-03T05:00:00+00:00

Maximize your time at Fruit Logistica! Attend this summit of global executives and European retailers. Focus on industry implications of today’s issues while networking with your peers.

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Why Attend?

Join top retail and global leaders for an exclusive, invite-only summit focused on high-level networking and strategic insights. Connect with peers shaping the industry’s future as you discuss the key issues of the day—all conveniently aligned with major global events.

Who Attends?

Global executives driving strategy and growth in their organizations will gather to share insights and make meaningful connections. In just the past few years, hundreds of leaders from 30+ countries across six continents have joined IFPA’s thought leadership events.

Hotel

Book a room for Fruit Logistica and the Executive Leadership Summit at a preferred rate in the IFPA block.

*Deadline to book rooms to guarantee preferred hotel rate is Friday, 19 December*

Standard guest rooms (1 King or 2 Double Beds) = EUR 325 per night
Executive Room with Executive Lounge access = EUR 405 per night (limited quantity available)

Book my room

It’s not often that we get to be at the forefront of something big, and have our voices count to shape it. IFPA is positioning as our industry’s global leader to connect and drive our success into the coming decades. I won’t miss their Executive Leadership Summit in Berlin, and encourage other thought leaders to do the same.

Amelie Aust

Co-CEO

Fall Creek Farm and Nursery, Inc.

Schedule

Global leaders, global direction, global success
Industry executives can expect guest speakers to present relevant topics, and participate in small group discussions. This summit will advance IFPA’s transformative engagement around high-level topics and priorities.

Tuesday, February 3, 2026

2:00 P.M. - 2:05 P.M.

Welcome and Introduction to the Meeting

2:05 P.M. - 2:20 P.M.

IFPA’s Strategic Commitments to the Industry

An overview of the association’s vision, mission, core values, and 2026 goals.

Miriam Wolk
Chief Membership Officer
International Fresh Produce Association

2:20 P.M. - 3:05 P.M.

Shaping the Future: IFPA’s Global Advocacy Strategy and the Role of Engagement in the EU

Discover how IFPA is elevating the voice of the fresh produce and floral industry worldwide. Alexis Taylor, IFPA’s Chief Global Policy Officer, will present the association’s new global advocacy and policy strategy and its implications for Europe and beyond. Following the presentation, Alexis will moderate a dynamic panel of IFPA Europe members to explore what advocacy in the EU looks like today, where it’s headed, and why it matters. The discussion will spotlight top policy priorities, emerging challenges, and opportunities for collaboration to ensure a competitive and sustainable produce and floral sector across Europe and beyond.

Alexis Taylor
Chief Global Policy Officer
International Fresh Produce Association

3:05 P.M. - 3:35 P.M.

Coffee Break

3:35 P.M. - 4:15 P.M.

Education Session 2

4:15 P.M. - 4:55 P.M.

Full Circle Integration:
Building Resilient Supply Chains That Drive Business Value

Supply chains aren't just about moving products - they're strategic assets that touch every aspect of your business. Today we'll explore how IFPA's Supply Chain of the Future initiative creates value across operations, sustainability, market access, and commercial success. Through real pilot examples and peer engagement, we'll examine concrete pathways to participate regardless of your company's size or role in the value chain. Leave with actionable next steps tailored to your organization's priorities.

Moderators

Drew Zabrocki
CEO
Totem

Martha King
Vice President of Global Programs
Totem Ltd

4:55 P.M. - 5:00 P.M.

Wrap-up and Closing to the Meeting

5:00 P.M. - 7:00 P.M.

Networking Reception

Event Location

Berlin Marriott Hotel

Inge-Beisheim-Platz 1
Berlin, Germany 10785

Have any questions regarding this event?

Shelly Su

Event Manager

+1(302)207-2140 Email Shelly Su

Miriam Wolk

Chief Membership Officer
International Fresh Produce Association

202-303-3410 Email Miriam Wolk

Interested in Sponsorship?

Peter S. Wilder

Sales and Engagement Manager

International Fresh Produce Association

+1(302)607-2115 Email Peter S. Wilder