Substantial Channel Shifts Affect Fresh Produce in October 2022

“With continued pressure on the supply chain, it is all about being distributed in the most effective way for grower/shippers, whereas retailers are ultra focused on trips, spend per trip and household penetration while addressing the significant reduction of purchasing power for most Americans. A greater tendency to cherry pick deals in addition to simply shifting the entire grocery basket can have substantial impact on the produce department performance.”

Joe Watson, VP, Retail, Foodservice & Wholesale for IFPA

The share of meals prepared at home remained elevated in October, at a consumer estimated 78.4% of all occasions, according to the IRI survey of primary grocery shoppers. Jonna Parker, Team Lead, Fresh for IRI explained that a big contributor to more meals being prepared in the home is the lunch occasion. “While down from the 2020 peaks, 47% of the active workforce, or 26% of the total population, work from home one or more days a week,” Parker noted.

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U.S. Produce Market Watch

Substantial Channel Shifts Affect Fresh in October 2022

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