
“Promoting when we can in relevant items and relevant ways is key right now.
Three- or one-day promotions, mix and match or meal bundles can help
underscore the value of a home-cooked fresh meal.”
Joe Watson, VP, Retail, Foodservice & Wholesale for IFPA
As one of the biggest food holidays in America, Thanksgiving sales make or break November in food retailing. According to the November IRI survey of primary shoppers, many Americans were back to celebrating like normal with an expected increase in the number of people in the party when compared to the last two years.