Memorial Day Sales Illustrate the Opportunity in Celebrations to Boost Sales

“Retailers have become much more active in teaching consumers to prepare various fruits and vegetables on the grill. For fresh produce, summer means a focus on seasonal items and local sourcing — two of the most desirable attributes to drive an unplanned purchase. Showing consumers new and expanded usage occasions can be just that extra incentive they need to make the purchase.”

Joe Watson, VP, Retail, Foodservice & Wholesale for IFPA

Summary: Summer has arrived and with it the start of grilling season, outdoor entertainment and travel. According to the May Circana survey of 1,000+ primary grocery shoppers, summer travel may look a bit different this year. “While 20% of consumers expect they will travel a bit more than in the summer of 2022, inflationary pressures are challenging the travel plans of others,” shared Jonna Parker, Team Lead, Fresh for Circana (formerly IRI). “This means fewer/shorter trips and staycations — both opportunities for grocery retailers to create memorable moments at home.”

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Memorial Day Sales Illustrate the Opportunity in Celebrations to Boost Sales

U.S. Market Watch: Produce for May 2023

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