Deflation Drives Higher Demand for Fruit in March, But is it Enough?

“Growth in the second quarter of 2023 will require firing on all cylinders...
Winning in the current environment will require a laser sharp focus on
delivering operational excellence in everything we do from pricing and
assortment decisions to in-store execution.”

Joe Watson, VP, Retail, Foodservice & Wholesale for IFPA

For the first time in many months, inflation for total food and beverages stayed in the single digits. “The March 2023 average price per unit across all foods and beverages and channels increased 9.8% over March 2022,” shared Jonna Parker, Team Lead with Circana (formerly IRI). “However, prices averaged 21.43% above the March 2021 and 27.4% above the March 2020 levels. Salaries are not keeping pace and the grocery marketplace continues to be in flux as consumers move around dollars between channels, products and brands.”

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US Produce Market Watch

Deflation Drives Higher Demand for Fruit in March, But is it Enough?

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