Shoppers Focus on Fresh Produce Deals and Buying Less in June 2023

“How shoppers research specials has changed tremendously over thepast few years. The once mighty paper circular has fallen behind in-store signage and the app, providing many opportunities for retailers. In-store signage can make an immediate impact and drive an impulse purchase. The app can link to recipes, digital shipping lists, nutrition information, sourcing, storage tips and more.”

Joe Watson, VP, Retail, Foodservice & Wholesale for IFPA

Summary: Special occasions and celebrations are the number one reasons for consumers to splurge a little, according to a May consumer survey by 210 Analytics. “Our June survey of 1,000+ primary grocery shoppers confirms just that,” agreed Jonna Parker, Team Lead Fresh for Circana (formerly IRI). “Nearly seven in 10 consumers did something special for the July Fourth weekend and more than half have already made special plans for Labor Day. Cookouts, get togethers, day trips and special meals are central to both summer holidays — underscoring the opportunity for grocery retailers to deliver on memorable experiences at home.”

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Shoppers Focus on Fresh Produce Deals and Buying Less in June 2023

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