July 2023 Renewed Pound Growth for Fresh Produce

“The holiday effect was strong for fresh produce. The holiday week generated $1.643 billion versus $1.503 for the last week of July. Additionally, pound sales increased 4.5% during the week of the Fourth versus flat results during the remaining July weeks. Produce sales benefited from investment in price plus retailers stepping up efforts in produce’s role in grilling, from campaigns on ‘how to grill veggies’ to on-pack ‘great for the grill’ stickers on a variety of produce items.”

Joe Watson, VP, Retail, Foodservice & Wholesale for IFPA

July was another month of single-digit food and beverage inflation for U.S. retail. While the Circana (formerly IRI) sales numbers showed little to no response or improvement in volume sales across most departments, fresh produce was a powerful exception, according to Jonna Parker, Team Lead Fresh with Circana (formerly IRI). “Total food and beverage sales in July reflected the now familiar patterns of increased dollars but decreased unit and pound sales,” she said. Fresh produce was one of the rare
exceptions that grew dollars, units and volume in July — the second time this year that produce improved its pound performance over year-ago levels.”

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July Brings Renewed Pound Growth for Fresh Produce

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