
“Fresh produce is consistently in the top five of examples shoppers cite as
having significantly higher prices. Perception is reality and that means it is
extra important to underscore the value fresh produce delivers.”
Joe Watson, VP, Retail, Foodservice & Wholesale for IFPA
“January brought a host of New Year’s resolutions,” shared Jonna Parker, Team Lead, Fresh with IRI. “The January IRI survey found that 40% of primary shoppers plan to eat healthier, 24% aim to get more sleep and 23% want to spend more time with friends and family. However, saving more money was the second highest resolution, at 35% — demonstrating that inflation continues to make its mark.”