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class="page-wrapper" data-epi-type="content"> <section class="hero-banner "> <div class="container"> <div class="w-6col"> <div class="hero"> <p class="eyebrow"> <span>Retail</span></p> <h1>US Produce Market Watch</h1> <div class="hero-body"> <div class="rich-text"> <h2>In a Tough January Marketplace, Fresh Produce Holds Its Own</h2></div> </div> </div> </div> <div class="w-6col" > <picture> <source srcset="/siteassets/images/retail/lettuce-top-view.jpg/_croppings/resource-detail-page-hero-desktop.jpg" media="(min-width: 1200px)" /> <source srcset="/siteassets/images/retail/lettuce-top-view.jpg/_croppings/resource-detail-page-hero-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/retail/lettuce-top-view.jpg" alt="" /> </picture> </div> </div> </section> <section class="breadcrumbs"> <div class="container"> <section class="breadcrumb-wrapper "> <div class="container"> <div class="w-full"> <ol class="breadcrumb" itemScope itemType="http://schema.org/BreadcrumbList"> 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</p> <p>“Fresh produce is consistently in the top five of examples shoppers cite as<br />having significantly higher prices. Perception is reality and that means it is<br />extra important to underscore the value fresh produce delivers.”</p> <p><strong>Joe Watson, VP, Retail, Foodservice & Wholesale for IFPA</strong></p> </div> </div> </div><div class=" w-full"> <div class="score-content-spot rich-text " data-epi-type="content"> <p>“January brought a host of New Year’s resolutions,” shared Jonna Parker, Team Lead, Fresh with IRI. “The January IRI survey found that 40% of primary shoppers plan to eat healthier, 24% aim to get more sleep and 23% want to spend more time with friends and family. However, saving more money was the second highest resolution, at 35% — demonstrating that inflation continues to make its mark.”</p> <center> <a class="score-button default GTMBUTTON" target="_self" rel="" title="Download the report" href="/siteassets/images/retail/ifpa-producesales-week55.pdf" > Download the report </a> </center> </div> </div> </div> </div> </div> </div> </section> <section class="resource-slider color-orange"> <div class="container"> <div class="w-full"> <div class="section-header"> <h2>Related Resources</h2> </div> <div class="content-area"> <div data-react-component="RelatedSlider" data-props='{"url":"https://www.freshproduce.com","pageId":"29319","genericCardTitle":null,"genericCardCta":null,"genericCardUrl":null}' class=''></div> </div> </div> </div> </section> <script type="application/ld+json" class="visually-hidden"> {"@context":"https://schema.org","@type":"Article","name":"In a Tough January Marketplace, Fresh Produce Holds Its Own","description":"January 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7.62991 8.43712 7.64835C8.35064 7.6668 8.26995 7.70609 8.20202 7.76283L2.13036 12.8354C1.77707 12.2734 1.50959 11.6616 1.33679 11.0202C1.15386 10.3319 1.07082 9.62066 1.09024 8.90855V8.90855Z" fill="#FFFFFF" /><path d="M14.4404 21.3343C14.4494 21.4144 14.476 21.4915 14.5184 21.56C14.5607 21.6285 14.6176 21.6868 14.6851 21.7306C14.7525 21.7745 14.8289 21.8028 14.9085 21.8135C14.9882 21.8242 15.0693 21.8171 15.1459 21.7927L16.4759 21.3686C17.1606 21.1503 17.7601 20.7229 18.1906 20.1462C18.6211 19.5695 18.861 18.8723 18.8769 18.1522L18.8876 17.6699C18.8895 17.5835 18.8709 17.498 18.8334 17.4203C18.7959 17.3426 18.7406 17.2749 18.6719 17.2228C18.6033 17.1707 18.5232 17.1357 18.4385 17.1207C18.3537 17.1056 18.2665 17.111 18.1842 17.1362L16.8444 17.548C16.0754 17.7845 15.4132 18.2831 14.9722 18.9575C14.5313 19.6319 14.3394 20.4397 14.4298 21.2409L14.4404 21.3343ZM17.1632 18.591L17.7666 18.4056C17.7047 18.8466 17.5197 19.2612 17.2329 19.6015C16.9462 19.9418 16.5695 20.194 16.1461 20.329L15.5178 20.5293C15.5793 20.0826 15.7669 19.6629 16.0584 19.3194C16.3499 18.976 16.7332 18.7233 17.1632 18.591V18.591Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11727"><rect width="30.8571" height="24" fill="white" /></clipPath></defs></svg> <span>Advocacy</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/advocacy/priority-issues/" target="" class="">Priority Issues</a> </li> <li class="menu-list-item"> <a href="/advocacy/freshpac/" target="" class="">FreshPAC</a> </li> <li class="menu-list-item"> <a href="/advocacy/grassroots/" target="" class="">Advocacy Action Network</a> </li> </ul> </div> <div class="menu-list"> <div class="menu-list-title"> <a href="/events/" target="" class=""> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M10.0799 11.52C10.143 11.52 10.2054 11.5076 10.2636 11.4835C10.3218 11.4594 10.3748 11.424 10.4193 11.3794C10.4639 11.3349 10.4993 11.282 10.5234 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target="" class="">Awards</a> </li> </ul> </div> </div> </div> </div><div class="w-3col "> <div class="footer-panel column"> <div class="content-area"> <div class="menu-list"> <div class="menu-list-title"> <a href="/membership/" target="" class=""> <svg width="22" height="24" viewBox="0 0 22 24" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_2492:11721)"><path d="M9.9836 18.4752C10.0757 17.5408 10.3203 15.0589 6.47884 13.1539C5.82635 12.8537 5.24363 12.4208 4.76795 11.8826C4.66949 11.76 4.57821 11.6255 4.4886 11.4955C4.46685 11.4636 4.44503 11.4321 4.42321 11.4006C4.32368 10.4263 4.1537 9.46044 3.91458 8.51066C3.68383 8.03413 3.36277 7.60692 2.9692 7.25276C2.88355 6.92702 2.61635 6.18823 1.94222 6.05868C1.77982 6.02631 1.61262 6.02634 1.45023 6.05876C1.28783 6.09118 1.13343 6.15535 0.995903 6.24759C0.793183 6.40663 0.624222 6.60451 0.498901 6.82964C0.37358 7.05478 0.294418 7.30264 0.26605 7.55873C0.233806 7.7307 -0.513081 11.8052 0.647925 15.0685C0.981494 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