Consumers Ramp Up Fruit Purchases in Light of More Favorable Prices

“The marketplace remains complex. But the April report also points to strengthening demand for fruit in reaction to sustained deflationary conditions and continued strength for many vegetables.”

Joe Watson, VP, Retail, Foodservice & Wholesale for IFPA

The deceleration of the rate of inflation continued in April 2023. “After many months of double-digit increases, we found that the increase in the price per unit for total food and beverages averaged 8.2% in April 2023 compared with April 2022,” noted Jonna Parker, Team Lead, Fresh for Circana (formerly IRI). “At the same time, this is 23.1% above the April 2020 levels — illustrating that inflation continues to take a big bite out of American households’ paychecks.”

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US Produce Market Watch

Consumers Ramp Up Fruit Purchases in Light of More Favorable Prices

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