Fresh Produce Can Be a Budget Hero With Below-Average Inflation

Inflation, drought conditions in the West, Hurricane Ian in the Southeast, record low consumer confidence and more are keeping grocery supply and demand patterns in flux. Amid the continued disruption, IRI, 210 Analytics and IFPA remain committed to bringing the industry the latest trends and analysis in fresh produce.

“Life remained home-centric in late summer,” said Jonna Parker, Team Lead, Fresh with IRI. “An estimated 78% of all meal occasions are being prepared at home. While this is down 10 points from the very start of the pandemic, the high inflationary levels are keeping the food dollar largely at retail. Consumers are certainly still eating at restaurants, but not as often and they are adapting what they order.”

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U.S. Produce Market Watch

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