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class="w-6col"> <div class="hero"> <p class="eyebrow"> <span>Floral</span></p> <h1>IRI Supermarket Floral Sales Data - March 2023</h1> </div> </div> <div class="w-6col" > <picture> <source srcset="/siteassets/images/floral/supermarket-shopper-in-floral-department.jpg/_croppings/resource-detail-page-hero-desktop.jpg" media="(min-width: 1200px)" /> <source srcset="/siteassets/images/floral/supermarket-shopper-in-floral-department.jpg/_croppings/resource-detail-page-hero-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/floral/supermarket-shopper-in-floral-department.jpg" alt="" /> </picture> </div> </div> </section> <section class="breadcrumbs"> <div class="container"> <section class="breadcrumb-wrapper "> <div class="container"> <div class="w-full"> <ol class="breadcrumb" itemScope itemType="http://schema.org/BreadcrumbList"> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/BreadcrumbList"> <a href="/" itemProp="item"> 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addthis_inline_share_toolbox_hmf8"></div> <script type="text/javascript" src="//s7.addthis.com/js/300/addthis_widget.js#pubid=ra-6206728c22f4ef16"></script> </div> </section> <section class="section-header-section"> <div class="container"> <div class="centered"> <!-- fixed --> <div class="score-section-header "> <h2> March 2023 Floral Sales Reflect Tough Marketplace </h2> </div> </div> </div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-full"> <div class="testimonial "> <div class="tile testimonial-tile no-image"> <div class="image-wrapper"> <img src="" alt="" /> </div> <div class="caption"> <p class="description"> “After a strong Valentine’s Day performance, March sales reflect the
very tough marketplace. Categories around the store are experiencing
unit and volume pressure as inflation is taking a bite out of everyone’s
spending abilities.” </p> <div class="author"> <p class="author-name"> Debbie Zoellick </p> <p class="author-position"> Director of Floral </p> <p class="author-company"> International Fresh Produce Association (IFPA) </p> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="content-spot-section"> <div class="container"> <div class="centered"> <!-- fixed --> <div class="score-content-spot rich-text " data-epi-type="content"> <p>Sales during the 52 weeks ending 3/26/2023 were up 2.6% in dollars, but were down 6.5% in units. The very different unit and dollar growth performance shows the impact inflation has had on floral department sales.</p> <p><a href="/siteassets/files/reports/floral/march-2023-iri-supermarket-floral-data.pdf">Download the Report</a></p> </div> </div> </div> </section> <section class="resource-slider color-orange"> <div class="container"> <div class="w-full"> <div class="section-header"> <h2>Related Resources</h2> </div> <div class="content-area"> <div data-react-component="RelatedSlider" data-props='{"url":"https://www.freshproduce.com","pageId":"33857","genericCardTitle":null,"genericCardCta":null,"genericCardUrl":null}' class=''></div> </div> </div> </div> </section> <script type="application/ld+json" class="visually-hidden"> {"@context":"https://schema.org","@type":"Article","name":"IRI Supermarket Floral Sales Data - March 2023","description":"Monthly reports from IRI outline supermarket floral sales data for the month. Each report includes dollar sales data compared to the year and holiday data.","image":"https://www.freshproduce.com/siteassets/images/floral/supermarket-shopper-in-floral-department.jpg/_croppings/resource-detail-page-open-graph.jpg","keywords":"supermarket floral, floral shoppers, flower purchases, plant purchases, consumer bunches, flower seeds, increase floral purchases at retail, special occasion floral purchases","articleSection":"Floral"} </script> </main> <footer class="default"> <div class="container"> <div class="brand"> <div class="logo"> <a class="score-image-button" href="/"> <img src="/siteassets/images/icons/logos/ifpa-full-logo-white.svg" alt="International Fresh Produce Association's Full Brand Logo" loading="lazy"/> </a> </div> <div class="social"> <span>Follow us:</span> <ul> <li class="social-icons"> <a href="https://www.facebook.com/InternationalFreshProduceAssociation" aria-label="Facebook link"> <img 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5.4544 24.8667 5.45456C25.8998 5.46537 26.6247 5.71346 27.0525 5.92103C26.1588 6.35152 24.6633 7.06091 23.0992 7.75486C18.5658 9.76619 17.5266 9.84537 17.3161 9.82163C15.7093 9.64076 8.76826 7.67679 8.69833 7.65697C8.61325 7.63287 8.5236 7.62991 8.43712 7.64835C8.35064 7.6668 8.26995 7.70609 8.20202 7.76283L2.13036 12.8354C1.77707 12.2734 1.50959 11.6616 1.33679 11.0202C1.15386 10.3319 1.07082 9.62066 1.09024 8.90855V8.90855Z" fill="#FFFFFF" /><path d="M14.4404 21.3343C14.4494 21.4144 14.476 21.4915 14.5184 21.56C14.5607 21.6285 14.6176 21.6868 14.6851 21.7306C14.7525 21.7745 14.8289 21.8028 14.9085 21.8135C14.9882 21.8242 15.0693 21.8171 15.1459 21.7927L16.4759 21.3686C17.1606 21.1503 17.7601 20.7229 18.1906 20.1462C18.6211 19.5695 18.861 18.8723 18.8769 18.1522L18.8876 17.6699C18.8895 17.5835 18.8709 17.498 18.8334 17.4203C18.7959 17.3426 18.7406 17.2749 18.6719 17.2228C18.6033 17.1707 18.5232 17.1357 18.4385 17.1207C18.3537 17.1056 18.2665 17.111 18.1842 17.1362L16.8444 17.548C16.0754 17.7845 15.4132 18.2831 14.9722 18.9575C14.5313 19.6319 14.3394 20.4397 14.4298 21.2409L14.4404 21.3343ZM17.1632 18.591L17.7666 18.4056C17.7047 18.8466 17.5197 19.2612 17.2329 19.6015C16.9462 19.9418 16.5695 20.194 16.1461 20.329L15.5178 20.5293C15.5793 20.0826 15.7669 19.6629 16.0584 19.3194C16.3499 18.976 16.7332 18.7233 17.1632 18.591V18.591Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11727"><rect width="30.8571" height="24" fill="white" /></clipPath></defs></svg> <span>Advocacy</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/advocacy/priority-issues/" target="" class="">Priority Issues</a> </li> <li class="menu-list-item"> <a href="/advocacy/freshpac/" target="" class="">FreshPAC</a> </li> <li class="menu-list-item"> <a href="/advocacy/grassroots/" target="" class="">Advocacy Action Network</a> </li> </ul> </div> <div class="menu-list"> <div class="menu-list-title"> <a href="/events/" target="" class=""> <svg width="24" 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href="/events/virtual-town-hall/" target="" class="">Virtual Town Hall</a> </li> <li class="menu-list-item"> <a href="/events/training/" target="" class="">Training</a> </li> <li class="menu-list-item"> <a href="/events/awards/" target="" class="">Awards</a> </li> </ul> </div> </div> </div> </div><div class="w-3col "> <div class="footer-panel column"> <div class="content-area"> <div class="menu-list"> <div class="menu-list-title"> <a href="/membership/" target="" class=""> <svg width="22" height="24" viewBox="0 0 22 24" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_2492:11721)"><path d="M9.9836 18.4752C10.0757 17.5408 10.3203 15.0589 6.47884 13.1539C5.82635 12.8537 5.24363 12.4208 4.76795 11.8826C4.66949 11.76 4.57821 11.6255 4.4886 11.4955C4.46685 11.4636 4.44503 11.4321 4.42321 11.4006C4.32368 10.4263 4.1537 9.46044 3.91458 8.51066C3.68383 8.03413 3.36277 7.60692 2.9692 7.25276C2.88355 6.92702 2.61635 6.18823 1.94222 6.05868C1.77982 6.02631 1.61262 6.02634 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0.826751V0.826751ZM5.98315 4.04496H7.23047C7.82473 4.04595 8.40339 4.23523 8.88338 4.5856C9.36336 4.93597 9.71997 5.42942 9.90203 5.9951C9.16512 5.54609 8.34759 5.24539 7.49536 5.1099C7.49536 5.1099 8.6004 5.74261 9.59623 6.44205H8.76295C8.08942 6.4413 7.43849 6.19899 6.92841 5.75913C6.41833 5.31928 6.08293 4.71106 5.98315 4.04496V4.04496Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11721"><rect width="21.1169" height="24" fill="white" /></clipPath></defs></svg> <span>Membership</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/membership/join/" target="" class="">Join</a> </li> <li class="menu-list-item"> <a href="/membership/get-involved/" target="" class="">Get Involved</a> </li> <li class="menu-list-item"> <a href="/membership/FoundationforFreshProduce/" target="" class="">The Foundation for Fresh Produce</a> </li> <li class="menu-list-item"> <a href="/membership/advertise-and-sponsor/" target="" class="">Partner, Advertise and 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22.1481V22.1481ZM30.8761 15.5489C30.5975 16.0976 30.1313 16.528 29.5622 16.762C28.9931 16.9961 28.359 17.0181 27.775 16.8241L27.2036 8.27865C27.858 7.8977 28.6232 7.75276 29.3716 7.868C30.12 7.98324 30.8062 8.35168 31.3156 8.91184C32.461 10.1675 32.2397 13.5165 30.8761 15.5489Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11725"><rect width="33.2936" height="24" fill="white" /></clipPath></defs></svg> <span>Who We Are</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/who-we-are/history/" target="" class="">History</a> </li> <li class="menu-list-item"> <a href="/who-we-are/press-center/" target="" class="">Press Center</a> </li> <li class="menu-list-item"> <a href="/who-we-are/board-of-directors/" target="" class="">Board of Directors</a> </li> <li class="menu-list-item"> <a href="/who-we-are/careers-and-internships/" target="" class="">Careers and Internships</a> </li> <li class="menu-list-item"> <a href="/who-we-are/brand-guidelines/" 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