IRI Supermarket Floral Sales Data- February 2023

Celebrations Call for Flowers, Despite Inflation

By: Anne-Marie Roerink, President, 210 Analytics

“Units were flat and mild inflation boosted dollar sales above year ago levels. February 2023 sales were dominated by Valentine’s Day purchases and illustrate how people are willing to spend on something nice for themselves or others during special occasions and holidays despite inflationary pressure on income.”

Debbie Zoellick

Director of Floral

International Fresh Produce Association (IFPA)

The dollar performance during the four weeks ending February 26, 2023, experienced a 5.1 % increase over the same 4-week period in 2022. The sales numbers for the past 52 weeks ending 2/26/2023 indicate year-over-year units down 7.1% with a dollar sales increase of 2.3%. This demonstrates the effect that inflation has had on the category over 2022.

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IRI Supermarket Floral Sales Data - February 2023

Celebrations Call for Flowers, Despite Inflation

By: Anne-Marie Roerink, President, 210 Analytics

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