Celebrations Call for Flowers, Despite Inflation
By: Anne-Marie Roerink, President, 210 Analytics
The dollar performance during the four weeks ending February 26, 2023, experienced a 5.1 % increase over the same 4-week period in 2022. The sales numbers for the past 52 weeks ending 2/26/2023 indicate year-over-year units down 7.1% with a dollar sales increase of 2.3%. This demonstrates the effect that inflation has had on the category over 2022.