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</div> </div> </nav> </header> <main id="pageContent" class="page-wrapper" data-epi-type="content"> <section class="hero-banner "> <div class="container"> <div class="w-6col"> <div class="hero"> <p class="eyebrow"><span>Consumer Trends</span></p> <h1>United Kingdom Consumption of Fruits & Vegetables</h1> </div> </div> <div class="w-6col" > <picture> <source srcset="/siteassets/images/consumer-trends/consumption-report/uk-consumption-hero.jpg/_croppings/resource-detail-page-hero-desktop.jpg" media="(min-width: 1200px)" /> <source srcset="/siteassets/images/consumer-trends/consumption-report/uk-consumption-hero.jpg/_croppings/resource-detail-page-hero-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/consumer-trends/consumption-report/uk-consumption-hero.jpg" alt="" /> </picture> </div> </div> </section> <section class="breadcrumbs"> <div class="container"> <script type="application/ld+json"> 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class="centered"> <div class="teaser"> <div class="rich-text"> <h2>Produce consumption insights for the United Kingdom</h2> <p>UK consumers understand the importance of fruits and vegetables play in their lifestyle and how much they should consume but need to be encouraged to follow nutritional guidelines.</p> <ul> <li>The role of fruits and vegetables are more important to adults than teens. Both groups closely estimate the number of recommended daily servings, but they are not regularly following guidelines and are not confident in getting enough fruits and vegetables. <ul> <li>Adults and teens think that 4 servings of fruit and vegetables are recommended daily</li> </ul> </li> </ul> <p>Maintaining a healthy lifestyle is the main reason for eating fruits and vegetables among both age groups. 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