Produce consumption insights for Germany
Consumers in Germany feel fruits and vegetables play an important role in their lifestyle, but they need to be educated about how much should be consumed and encouraged to follow nutritional guidelines.
In Germany, the role of fruits and vegetables are equally important to adults and teens. Both groups underestimate the number of recommended daily servings, are not regularly following recommended guidelines, and are not confident they are getting enough fruits and vegetables.
- Adults and teens think that 3 servings of fruit and vegetables are recommended daily
Maintaining a healthy lifestyle is the main reason for eating fruits and vegetables, habit is secondary.