Produce consumption insights for China
Consumers in China feel fruits and vegetables play an extremely important role in their lifestyle, more so than other countries. They follow the recommended guidelines and are confident they are eating enough daily servings.
- Fruits and vegetables play an equally important role in adult and teen lifestyles, and most are confident in eating enough fruits and vegetables.
- Teens underestimate the number of recommended daily servings (3 vs. 4-5 recommended).
- Adults estimate requirements at 4 servings daily.
More consumers in China claim to follow guidelines compared to other countries; while more teens than adults say they meet the guidelines regularly their guideline estimate is lower. Maintaining a healthy lifestyle is the main reason, among adults, for eating fruits and vegetables. Weight control is the primary driver among teens.