Produce consumption insights for Brazil
Consumers indicate fruits and vegetables play an extremely important role in their lifestyle. However, they need to be educated about how much should be consumed and encouraged to follow nutritional guidelines.
- Fruits and vegetables play an extremely important role in consumers’ lifestyle (adults more than teens). Some are confident in getting enough fruits and vegetables but underestimate the number of daily servings that are recommended.
- Maintaining a healthy lifestyle is the main reason for eating fruits and vegetables and habit is secondary.