In June 2020, IFPA (formerly PMA) fielded the final wave of a six-part series in four countries (Brazil, China, the U.K. and the U.S.) examining shopper sentiment towards purchasing fresh fruit and vegetables during the early part of the coronavirus pandemic. One year later we checked in to learn what’s different, what’s consistent and what’s next with shoppers. The countries studied in the 2021 update are the original four plus Germany. While consumer sentiments are similar, local consumer nuances are important to consider for companies working with and in the markets. Please review the individual country details for more information and log in for the full report.
"Eating healthy has increased as a priority for Brazilian shoppers since the middle of April. Consistent with this, the percent of shoppers saying they are buying more produce since the COVID-19 outbreak has increased significantly since the middle of April — and even since the last wave."
"Chinese shoppers' attitudes towards produce are essentially unchanged since Wave 1 and their produce purchases have stabilized, demonstrating this is more than pantry loading and they consider produce an essential part of their diet."
"U.K. shoppers' stated purchase of produce has increased significantly since April, as they report having an easier time finding what they want in stores, although there is growing concern about the quality of produce sold online."
"While there are similar consumer patterns, it is important for companies working with and in the market to consider local consumer nuances."
IFPA members can log in for deeper analysis of this data and for foodservice sentiment information.