The Consumer Intelligence Helping Fresh Produce Businesses Grow Across Asia and Beyond
Connect with the people, insights, and resources that help your business grow locally and globally.
Sarah Pau, our Country Manager for Southeast Asia, will also be in touch soon to say hello and answer any questions about IFPA.
Asia is home to some of the world's most dynamic produce markets. From established commercial hubs like Japan, China, and South Korea to rapidly expanding opportunities across Southeast Asia and the Middle East, consumer expectations are evolving rapidly and influencing purchasing decisions throughout the global supply chain.
The International Fresh Produce Association (IFPA) is your year-round business partner. We connect Asian fresh fruit and vegetable growers, packers, and exporters with high-volume buyers, while helping you navigate complex international trade standards, Maximum Residue Limits (MRLs), and custom import requirements.

Expand Global Market Access
Connect directly with top-tier retail buyers and international importers in major Western, Oceanian, and Middle Eastern markets through IFPA's global events and networking platforms.

Master International Compliance
Stay ahead of strict Maximum Residue Limits (MRLs), phytosanitary standards, and evolving import regulations across diverse destinations with our technical resources.

Actionable Market Intelligence
Base your crop planning and commercial strategies on hard global data. Leverage our Global Intelligence Engine (GIE) to predict shifts in buyer demand and trust trends.